Senior Copywriter
Role Overview
At H&R Block, the Senior Copywriter is responsible for developing compelling, customer-centered messaging that supports acquisition, engagement, retention, and growth across the Small Business portfolio.
This role transforms business objectives, customer insights, and marketing strategies into clear, persuasive content that strengthens brand affinity and drives measurable results.
Reporting into Creative within Marketing, this role partners closely across Marketing, Performance Media, CRM, Product Marketing, Analytics, and Design teams to create integrated campaigns and content experiences across digital and traditional channels.
The Sr.
Copywriter combines strong creative thinking with a strategic mindset to ensure messaging resonates with small business customers and supports business goals.
Day to day you’ll...
• Develop compelling copy across paid media, email, web, landing pages, social, and other marketing channels
• Create customer-focused messaging that supports SMB acquisition, engagement, retention, and revenue objectives
• Partner with designers and marketers to develop integrated campaigns and creative concepts
• Translate business strategies, product benefits, and customer insights into clear and persuasive communications
• Ensure messaging aligns with brand standards, voice guidelines, and channel best practices
• Develop and refine campaign messaging frameworks, value propositions, and customer-facing content
• Collaborate with stakeholders to gather requirements, incorporate feedback, and deliver high-quality creative solutions
• Support testing and optimization initiatives by developing copy variations and applying performance insights
• Review and edit content to ensure clarity, consistency, accuracy, and effectiveness
• Stay current on industry trends, customer behaviors, and emerging content best practices
• Contribute to the evolution of brand voice, content standards, and creative processes
Full Job Posting
Day to day you’ll...
Develop compelling copy across paid media, email, web, landing pages, social, and other marketing channels
Create customer-focused messaging that supports SMB acquisition, engagement, retention, and revenue objectives
Partner with designers and marketers to develop integrated campaigns and creative concepts
Translate business strategies, product benefits, and customer insights into clear and persuasive communications
Ensure messaging aligns with brand standards, voice guidelines, and channel best practices
Develop and refine campaign messaging frameworks, value propositions, and customer-facing content
Collaborate with stakeholders to gather requirements, incorporate feedback, and deliver high-quality creative solutions
Support testing and optimization initiatives by developing copy variations and applying performance insights
Review and edit content to ensure clarity, consistency, accuracy, and effectiveness
Stay current on industry trends, customer behaviors, and emerging content best practices
Contribute to the evolution of brand voice, content standards, and creative processes
Bachelor's degree in Communications , Journalism, Marketing, English, Advertising, or a related field
5+ years of experience in copywriting, content strategy, advertising, marketing communications, or related disciplines
Demonstrated experience developing customer-facing marketing content across multiple channels
Strong portfolio showcasing campaign work, conversion-focused content, and brand storytelling
Excellent writing, editing, proofreading, and verbal communication skills
Ability to adapt tone, messaging, and content strategies for different audiences and channels
Experience partnering with designers, marketers, and cross-functional stakeholders in a collaborative environment
Knowledge of digital marketing, performance marketing, and customer journey best practices
Experience leveraging customer insights and performance data to improve content effectiveness
Strong organizational skills with the ability to manage multiple priorities and deadlines
Experience within financial services, tax, SaaS, or small business-focused industries preferred
Experience working with legal in a highly regulated industry
Requirements
- Bachelor's degree in Communications , Journalism, Marketing, English, Advertising, or a related field
- 5+ years of experience in copywriting, content strategy, advertising, marketing communications, or related disciplines
- Demonstrated experience developing customer-facing marketing content across multiple channels
- Strong portfolio showcasing campaign work, conversion-focused content, and brand storytelling
- Excellent writing, editing, proofreading, and verbal communication skills
- Ability to adapt tone, messaging, and content strategies for different audiences and channels
- Experience partnering with designers, marketers, and cross-functional stakeholders in a collaborative environment
- Knowledge of digital marketing, performance marketing, and customer journey best practices
- Experience leveraging customer insights and performance data to improve content effectiveness
- Strong organizational skills with the ability to manage multiple priorities and deadlines
- Experience within financial services, tax, SaaS, or small business-focused industries preferred
- Experience working with legal in a highly regulated industry
About H&R Block
Global provider of tax preparation, financial, and small-business solutions.
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