Senior Content Marketing Manager

About SpotDraft

Role Overview

Content and Data-Driven Storytelling

• Lead the long-form publication engine through industry reports, benchmark e-books, and analytical pieces.
• Design survey-driven research initiatives that produce narratives, proprietary insights, and press-worthy benchmarks.
• Translate complex legal-tech workflows and AI capabilities into clear frameworks for executive audiences.

Copywriting and Campaigns

• Create conversion-focused copy for landing pages, performance channels, email sequences, and social formats.
• Partner with Demand Generation, Product Marketing, and Design on multi-channel campaigns centered on strategic themes.
• Maintain SpotDraft's brand tone, narrative consistency, and positioning alignment across assets.

Market Intelligence and Performance

• Conduct domain and competitive research to support an editorial pipeline aligned with buying personas and market shifts.
• Build measurement frameworks using analytics to refine messaging, optimize SEO, and improve content performance.
• Identify distribution loops that maximize reach, performance, and cross-platform asset activation.

Narrative and Industry Visibility

• Contribute to the content roadmap while balancing real-time commentary with evergreen programming.
• Pursue earned media, guest features, and executive thought-leadership opportunities.
• Support leadership through ghostwriting, keynote framing, and high-visibility industry storytelling.

Candidate Profile

• Bring at least 4–5 years of content strategy or brand marketing experience in B2B SaaS, developer tooling, or high-growth technology.
• Demonstrate exceptional writing, editorial judgment, narrative structuring, and voice.
• Turn data, surveys, and complex customer inputs into flagship content that generates pipeline and mindshare.
• Understand content distribution, derivative asset creation, SEO, engagement, and attribution.
• Operate with high ownership and attention to detail in a cross-functional, high-velocity environment.
• Use AI as a force multiplier for speed and research while maintaining strong foundational writing skills.

Why SpotDraft

• Collaborate with an ambitious team working at the intersection of legal operations and applied AI.
• Work directly with executive stakeholders, founders, investors, and industry innovators.
• Own high-visibility initiatives with autonomy and an outcomes-focused culture.
• Explore innovative content formats and take calculated creative risks.

Core Values