Senior Content Creator & Brand Strategist
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About the Role
Kreata Global is a strategically creative and technologically innovative digital agency with offices in the UAE and India. The team specializes in crafting unique brand experiences across social media, digital advertising, design and development, e-commerce, and digital activation events.
Key Skills for This Role
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Overview
Kreata Global is a strategically creative and technologically innovative digital agency with offices in the UAE and India.
The team specializes in crafting unique brand experiences across social media, digital advertising, design and development, e-commerce, and digital activation events.
Role Description
We are looking for a Senior Content Creator & Brand Strategist to join our team in Dubai.
This is a creative leadership role for someone who thinks in stories, speaks in content, and can translate brand thinking into scroll-stopping execution across social platforms.
You’ll own the content strategy for multiple brands, drive ideation, and be hands-on with production — from concept to caption.
Key Responsibilities
- Develop and own content strategies for multiple brand accounts across Instagram, TikTok, YouTube Shorts, and other relevant platforms
- Lead monthly and quarterly content calendars aligned to brand objectives and campaign briefs
- Ideate and conceptualise original content formats — reels, carousels, stories, short-form video — tailored to each brand’s tone and audience
- Write compelling copy and captions that are on-brand, platform-native, and conversion-aware
- Actively contribute to new business pitches — developing content strategies, creative concepts, and platform recommendations as part of agency proposals
- Collaborate with the business development team to craft pitch narratives that are insight-led and creatively differentiated
- Collaborate with the design, production, and performance teams to bring ideas to life end-to-end
- Present content strategies and creative directions to clients with clarity and confidence
- Stay ahead of platform trends, algorithm shifts, and cultural moments relevant to our brand categories
- Provide creative direction on shoots and content production sessions
- Analyse content performance and iterate strategies based on insights and data
What We’re Looking For
- 5 to 7+ years of experience in content creation, brand strategy, or social media
- Agency experience is a must — candidates from in-house or brand-side only will not be considered
- A strong portfolio showcasing brand work across social media platforms
- Deep understanding of the UAE/GCC market, consumer behaviour, and cultural nuances
- Proficiency in short-form video content and reels-first thinking
- Excellent copywriting skills in English (Arabic is a plus)
- Experience working across FMCG, F&B, lifestyle, or similar brand categories preferred
- Comfortable presenting ideas to clients and managing feedback cycles
- Self-driven, collaborative, and able to manage multiple brands simultaneously
Why Join Us
- Work on a diverse portfolio of regional and international brands
- Be part of a fast-moving, creative team in the heart of Dubai
- Ownership over real brand outcomes — not just execution
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