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Senior Category Development Manager

Bayer
Reading, GBR
Full-time
Senior · 5+ years experience
Hybrid
GBP 65000-72000 / year
Discovered 3 days ago

Full Job Posting

What You'll Do

  • Develop and implement category strategies and customer plans with key retail partners, translating shopper, market, and category insights into actionable growth opportunities.
  • Build and maintain strong relationships with buyers, senior buyers, merchandising, and planning teams, becoming a trusted category advisor and strategic partner.
  • Lead category reviews, promotional evaluations, range optimisation, and fixture recommendations to maximise category performance, shelf presence, and value growth.
  • Analyse market trends, shopper behaviour, competitor activity, and retail data to identify opportunities, influence decision-making, and strengthen Bayer's category vision.
  • Drive category management best practice across the business, working closely with Sales, Marketing, and Category teams to maximise commercial performance and revenue growth.
  • Own customer KPI development and performance tracking while playing a key leadership role within local category teams to support strategic decisions for key brands.

Who You Are

  • Degree educated with significant experience in Category Management, Category Development, Category Insights, or Sales.
  • Minimum 5 years' experience within FMCG, Consumer Health, OTC, or related sectors.
  • Strong understanding of the UK retail environment and category management principles.
  • Experienced in building strategic retail partnerships and influencing senior stakeholders.
  • Highly analytical, with expertise in shopper, market, and retail insights.
  • Excellent communication, presentation, and stakeholder management skills.
  • Experience using data and insight platforms such as IRI, Kantar, or similar tools.
  • Why Join Bayer?
  • At Bayer, we're committed to helping our employees grow their careers while making a positive impact. You'll join a collaborative team where your ideas are valued, your development is supported, and your work contributes to ensuring products reach customers when they need them most.
  • Your Application
  • “Be You” at Bayer where you have the opportunity to be part of our culture influencing Health for all and Hunger for none.
  • We value our employees and believe that rewarding your contributions is essential to our shared vision. Discover the exceptional benefits awaiting you as a valued member of #Teambayer
  • Compensation and Benefits
  • Salary you can expect: Min £65,000 - £72,000 pa depending on experience. Salary reviews take place annually in April.
  • Competitive compensation package consisting of an attractive base salary and annual company bonus.
  • Individual bonus can also be granted for top Talent Impact
  • 28 days annual leave plus bank holidays
  • Private Healthcare, generous pension scheme and Life Insurance
  • Wellness programs and support
  • Employee discount scheme
  • International career possibilities
  • Flexible and Hybrid working
  • Help with home office equipment
  • Volunteering days
  • Support for professional growth in a wide range of learning and development opportunities
  • We welcome and embrace diversity providing an inclusive working environment
  • The best possible work-life balance is of great importance to us, which is why we support flexible hybrid working model.
  • #LI-UK
  • #Hybrid
  • Location:
  • United Kingdom : Berkshire : Reading
  • Division:
  • Consumer Health
  • Reference Code:
  • 894983

Preferred Qualifications

  • Competitive compensation package consisting of an attractive base salary and annual company bonus.
  • Individual bonus can also be granted for top Talent Impact

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