Senior Business Systems Analyst

Position overview

Key responsibilities

• Own the end-to-end lead-to-opportunity flow across Salesforce Sales Cloud, Marketo, and integrated systems.
• Document lead routing, scoring, campaign attribution, MQL-to-SQL qualification, and opportunity creation processes.
• Configure and scale campaign tracking, API integrations, and third-party vendor connections with Demand Generation and Marketing Operations.
• Lead discovery, translate needs into functional and technical specifications, user stories, and process diagrams, and improve buyer-journey bottlenecks.
• Collaborate on Salesforce objects, flows, validation rules, and integration pipelines; oversee testing, deployments, bugs, and change control.
• Maintain data integrity through deduplication, enrichment, compliance, and taxonomy; partner on pipeline attribution models.
• Prepare user documentation, training materials, and release notes.

Required qualifications

• 3–5+ years as a Business Systems Analyst focused on Salesforce and marketing technology.
• Hands-on Salesforce Sales Cloud expertise, including core objects and workflow automation.
• Experience with enterprise marketing automation platforms such as Marketo, Pardot/Account Engagement, HubSpot, or Eloqua, and their SFDC synchronization.
• Experience designing or managing lead-to-opportunity or lead-to-cash lifecycles, MQL/SQL definitions, SLA tracking, and opportunity attribution.
• Strong grasp of Agile/Scrum, user stories, backlog grooming, sprint planning, and UAT.
• Understanding of APIs/REST integrations, webhooks, cookie tracking, UTMs, and relational databases.
• Able to communicate technical constraints and produce developer-ready specifications.

Technical and communication skills

• Relevant technical concepts include Salesforce reporting, data visualization platforms, APIs, webhooks, cookie tracking, UTMs, and relational database structures.

Preferred qualifications

• Salesforce Certified Administrator or Salesforce Certified Business Analyst credentials are preferred.

Compensation

• Compensation is described as fair, equitable, and transparent; final compensation depends on multiple factors.