Senior Business Analyst, AEM & Digital Experience
Role Overview
The Senior Business Analyst partners across business, product, design, and technology teams to translate needs into AEM solutions.
The role supports enterprise web and mobile publishing and delivers scalable, user-centered digital experiences.
Key Skills for This Role
Full Job Posting
Role overview
The Senior Business Analyst partners across business, product, design, and technology teams to translate needs into AEM solutions.
The role supports enterprise web and mobile publishing and delivers scalable, user-centered digital experiences.
AEM and design system work
- Use knowledge of AEM templates, components, content architecture, and authoring and publishing workflows to guide requirements and discussions.
- Translate WCAG 2.2 AA accessibility and brand compliance criteria into system-level requirements.
- Work with designers and engineers to align solutions with GDS architecture and token strategy.
- Reproduce web issues, document impact, coordinate investigation, and provide urgent AEM publishing support as needed.
Requirements and collaboration
- Capture business and product objectives and define AEM and design system requirements, user stories, acceptance criteria, and success measures.
- Assess requirements against AEM capabilities and recommend reuse, enhancements, or new development.
- Document functional and non-functional requirements, dependencies, edge cases, authoring needs, and accessibility needs.
- Facilitate planning, design reviews, refinement, UAT, and release activities; document decisions and manage risks and dependencies.
Required qualifications
- At least 5 years as a Business Analyst, Systems Analyst, or similar professional in digital product, platform, or design system teams.
- Bachelor's degree in Business, Marketing, Technology, or a related discipline.
- Hands-on AEM experience across components, templates, authoring, publishing workflows, and content management.
- Direct design system experience and strong understanding of UX/UI and front-end practices, including Figma, Storybook, and component-driven development.
- Clear documentation, Agile delivery, backlog management, Jira/Confluence, facilitation, and communication skills.
Preferred qualifications
- Enterprise or global-scale design system experience is preferred.
- Managing priorities across global time zones and business lines is preferred.
- Global enterprise or financial services experience is preferred.
- Web publishing, content operations, or digital experience background is preferred.
Team collaboration
Partners include Marketing, Digital Experience, Engineering, Accessibility, QA, Editorial, Design, Development, Analytics, Compliance, and project management teams.
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