Senior Brand Manager

Role overview

Consumer and brand strategy

• Identify attractive priority consumer segments and build understanding of consumer needs, behaviors, motivations, and brand value.
• Translate consumer and market insights into actionable brand-growth strategies.
• Refine brand essence and positioning to maintain a distinctive and meaningful brand presence.
• Align brand strategy across regional and cross-functional stakeholders and incorporate local market perspectives.

Planning and campaigns

• Lead Long-Term Plans and Annual Brand Plans using consumer insights, brand strategy, business priorities, and agency expertise.
• Translate strategic plans into short-term execution and a multi-year pipeline of growth opportunities.
• Develop Relevant, Easy, and Distinctive consumer communication strategies with agencies, regional teams, and market stakeholders.
• Drive effective campaign execution across consumer touchpoints.

Optimization and innovation

• Champion innovative marketing approaches and emerging capabilities to improve brand performance.
• Work with media and measurement teams to evaluate campaigns and optimize marketing investments.
• Use data, insights, and experimentation to inform decisions and accelerate business growth.
• Develop and launch innovation and renovation opportunities with Technical, R&D, and cross-functional teams.

Candidate requirements

• Extensive FMCG marketing experience is essential.
• Proven expertise developing and executing Above-the-Line communication campaigns.
• Experience managing multiple MENA countries at market and/or regional level.
• Strong data and analytics capabilities, with the ability to translate insights into business actions.
• Experience working in cross-functional teams and collaborating with multiple stakeholders.
• Creative, media, or marketing agency experience is advantageous.