SENIOR BRAND DESIGNER

About Druids

Essential Background

• A sports background is essential.

The Role

Brand Identity and Campaigns

• Develop visual identity guidelines for typography, colour, imagery, layout, iconography and graphic treatments.
• Create a consistent visual system across channels and countries while distinguishing sport and lifestyle collections within the brand.
• Lead major brand and commercial campaigns; develop concepts, mood boards, design routes, key visuals and master assets.
• Set visual direction for seasonal launches, product drops, partnerships and promotions, adapting work for web, CRM, paid media, social, retail and wholesale.
• Work with content teams to define photography, video, styling, locations, props and campaign treatment.

Hands-On Design and Leadership

• Design priority creative work including homepage graphics, landing-page assets, campaign graphics, digital advertising, social assets, email designs and product-launch materials.
• Produce packaging, point-of-sale, wholesale and corporate materials as required; create master files and templates.
• Direct and review work from website, CRM, product imagery, campaign and social designers; mentor junior and mid-level designers.
• Allocate work, provide constructive feedback, identify skills gaps and improve briefs, templates and approval processes.

Design Systems and Collaboration

• Build reusable design systems and templates for website banners, newsletters, social posts, paid advertising and product launches.
• Develop reusable component libraries within Figma and other relevant platforms.
• Work with brand, creative content, marketing, performance marketing, ecommerce, CRM, social, content, product, buying, sales, website and development teams.