Senior Associate, SEO, UAE
Role Overview
Senior Associate role on the Organic Search team, supporting client performance and user experience across organic search, content optimization, and integrated search.
Key Skills for This Role
Full Job Posting
About WPP Media
WPP Media is WPP’s AI-driven media operating unit, bringing together media, data, and partnerships to deliver personalized media experiences.
Role
Senior Associate role on the Organic Search team, supporting client performance and user experience across organic search, content optimization, and integrated search.
Responsibilities
- Execute SEO strategies based on client products, competition, industry, and marketing goals; manage client workflows and roadmaps.
- Deliver work to deadlines, multitask, and present deliverables, strategies, results, and tactics in client and agency meetings.
- Track SEO KPIs, including traffic, rankings, conversions, and technical SEO scores; analyze competitors and keyword opportunities.
- Conduct gap, niche, trend, and competitor research to generate content ideas.
- Optimize metadata, heading tags, URLs, and alt attributes; audit crawling, indexing, duplication, structured data, and Core Web Vitals.
- Produce technical recommendations, review crawls for site health, and identify opportunities.
- Work with organic performance, paid search, client, and third-party development teams to implement optimizations and integrated search.
- Keep current with industry trends and discuss their potential effect on client work.
Skills and experience
- At least two years of SEO experience in a digital media agency or in-house.
- Basic knowledge of HTML.
- Understanding of PPC, social, or display paid media is desirable but not essential.
- Attention to detail, ability to work autonomously and meet deadlines, and adaptability to changing priorities.
- Willingness to keep up to date with Google algorithm changes.
Benefits
- Benefits include medical, retirement, vision and dental plans, paid time off, partner discounts, employee mental health awareness days, and employee development opportunities.
Work arrangement
- Hybrid approach with teams in the office around four days a week; flexibility or accommodations can be discussed with the hiring team.
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