Manager, Media, MENA
Role Overview
The Media Manager leads strategic development and execution of media campaigns across digital and traditional platforms.
The role aims to drive brand growth, audience engagement, and revenue, and includes oversight of large-scale media budgets and media teams.
Key Skills for This Role
Full Job Posting
About the employer
WPP Media is WPP's AI-driven media operating unit, connecting media, data, and partnerships through WPP Open and Open Intelligence.
Mindshare is a WPP Media brand focused on growth through media and meaningful consumer connections.
Role overview
The Media Manager leads strategic development and execution of media campaigns across digital and traditional platforms.
The role aims to drive brand growth, audience engagement, and revenue, and includes oversight of large-scale media budgets and media teams.
Responsibilities
- Identify target audiences and select media mixes across digital, print, TV, out-of-home, radio, and social channels.
- Develop strategies aligned with business goals, launches, brand campaigns, and promotional events; oversee campaign planning and delivery.
- Manage in-house media buying and external agency coordination; monitor performance and optimize plans and budgets.
- Use data to improve plans and recommend future campaigns; present results and strategic recommendations to clients.
- Guide the media team, coach junior members, refine reporting and working practices, and identify client opportunities.
- Coordinate with Trading, Social, Web Analytics, Paid Search, and SEO teams.
Skills and experience
- Requires 4+ years of client-facing and campaign-management experience.
- Requires experience creating cross-media plans for client goals and understanding how paid media channels, including performance-based channels, work together.
- Requires strategic planning and client presentation skills, including translating insights into PowerPoint decks and narratives.
- Requires a strong record of using campaign analytics and optimization to improve KPIs and demonstrate client results.
- Requires understanding of media performance and digital campaign setups, and the ability to work independently and coach junior colleagues.
Work arrangement
- Hybrid approach, with teams in the office around four days a week.
Benefits
- Benefits include medical, retirement, vision and dental plans, paid time off, partner discounts, employee resource groups, and mental health awareness days.
- The company describes employee development, learning, networking, and in-office events as part of its workplace offering.
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