Senior Associate, Programmatic
Role Overview
The Senior Associate, Programmatic plans and executes campaigns for assigned clients, combining strategic and tactical work.
Serves as the main contact for internal media teams, provides expertise, and mentors junior team members; reports to the Associate Director, Programmatic.
Key Skills for This Role
Full Job Posting
Role overview
The Senior Associate, Programmatic plans and executes campaigns for assigned clients, combining strategic and tactical work.
Serves as the main contact for internal media teams, provides expertise, and mentors junior team members; reports to the Associate Director, Programmatic.
Responsibilities
- Develop and communicate digital strategies and tactical campaign approaches.
- Execute, manage, and optimize online campaigns, including performance media, audience-based buying, and remarketing.
- Build client relationships through strong service; create proposals, client decks, and status documentation.
- Oversee delivery of creative assets, insertion orders, and campaign documentation.
- Collaborate with analytics and media partners on reporting, insights, and platform implementation.
- Troubleshoot campaign issues and manage quality-control procedures and campaign QA.
- Coach Associates and share strategies and best practices for campaign optimization.
- Attend client meetings and knowledge-sharing sessions.
- Manage DMPs, DSP partners, ad-verification services, and third-party data providers.
- Monitor campaign performance, manage forecasts, and maintain account-management standards.
- Participate in forecasting for clients and senior management and document best practices.
Qualifications
- 1–2+ years of programmatic experience, including bid management, campaign management and optimization, or digital media operations.
- Client-facing experience and risk-management skills are preferred.
- Proficiency in Microsoft Excel, including Pivot Tables and VLOOKUP.
- Experience with Prisma/MediaOcean, The Trade Desk, PulsePoint, Deep Intent, DV360, Amazon DSP, Yahoo DSP, or other related DSPs.
- Strong analytical and mathematical skills and project-management capabilities.
- Understanding of interactive media planning and buying.
Compensation
- Annual compensation range is USD $60,800 to USD $84,000.
Benefits
- Benefits include medical, dental, vision, and disability coverage, 401(k), parental and family care leave, family-forming assistance, tuition reimbursement, and flexible time off.
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