Senior Associate, Digital Activation

• Utilizes developing specialized knowledge to execute tasks and contribute to smaller projects or defined components of larger initiatives.
• Addresses non-routine problems using established practices and past experience.
• May support the coordination of day-to-day activities for a team or specific area.
• Develops promotion production plans, budgets and forecasts based on past results, updates same based on new data and monitors results to determine campaign effectiveness. Negotiates and purchases advertising placements on behalf of an organization in alignment with the advertising campaign plan. Ensures advertising and promotional campaigns are targeted to the appropriate audiences through the appropriate media outlets and tracks reach of campaigns to ensure optimized spend of advertising budget.
• Support digital campaign planning and translate media plans into accurate platform implementations.
• Set up, launch, and manage campaigns across DV360, Amazon DSP, and TTD.
• Monitor campaign delivery and performance, identify opportunities, and support ongoing optimizations.
• Work across full-funnel and performance-focused campaigns, including conversion-based objectives.
• Build, review, and share campaign reporting, including conversion and Floodlight reporting.
• Conduct thorough QA of campaign setups, tracking, creative, targeting, budgets, pacing, and reporting.
• Maintain organized campaign documentation and help ensure work is delivered accurately and on time.
• Communicate campaign updates, questions, and next steps clearly through email and other team communications.
• Collaborate with colleagues across planning, activation, analytics, and other relevant teams.
• Help train and support Associates, sharing platform knowledge and best practices.
• Manage multiple priorities in a fast-paced environment while maintaining attention to detail.

$40,000 - $75,000

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