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Senior Analyst, Media Effectiveness

Dentsu
Toronto, CAN
Full-time
Onsite
Discovered 2 weeks ago
SQLMarketing and media analyticsStatistical analysisRegression analysisHypothesis testingDigital media measurement

Full Job Posting

Role overview

The Senior Analyst, Media Effectiveness measures and evaluates media performance, delivers actionable insights, and supports data-driven decisions across client campaigns.

The role works with media, analytics, and client teams to evaluate media investments and improve business outcomes.

Reporting and analytics

  • Lead campaign measurement and performance reporting across Google Ads, DV360, SA360, Meta, Pinterest, TikTok, GA4, Adobe Analytics, and other marketing technologies.
  • Analyze campaign performance and provide actionable stakeholder recommendations; support KPI frameworks, measurement plans, and reporting strategies.
  • Conduct incrementality testing, experimentation, and statistical evaluation; apply regression, hypothesis testing, and causal measurement methods.
  • Monitor market trends and competitor activity to identify opportunities and inform recommendations.

Dashboards and data

  • Design, build, and maintain dashboards using Looker Studio, Tableau, Power BI, or similar tools.
  • Partner with data engineering and analytics teams on reporting infrastructure, data integrations, and pipelines.
  • Extract, transform, validate, and harmonize data from multiple marketing and media platforms.
  • Monitor data quality, investigate discrepancies, and identify reporting automation opportunities.

Stakeholder collaboration

  • Collaborate with media, strategy, analytics, and client teams on measurement and media effectiveness initiatives.
  • Present insights to technical and non-technical audiences and translate analytical findings into business recommendations.

Qualifications

  • Bachelor’s degree in Statistics, Economics, Data Science, Mathematics, Marketing Analytics, Computer Science, or a related quantitative field.
  • 3–5+ years in marketing analytics, media analytics, business intelligence, or a related analytical role.
  • Strong SQL skills across multiple data sources; experience with BigQuery, Azure, Snowflake, or similar cloud data environments.
  • Knowledge of regression analysis and hypothesis testing; understanding of digital media measurement, attribution, audience data, conversion tracking, and campaign metrics.
  • Experience building dashboards with Looker Studio, Tableau, Power BI, or similar; strong communication and analytical storytelling skills.

Preferred experience

  • Preferred: incrementality testing, experimentation frameworks, or media effectiveness measurement.
  • Preferred: Bayesian analysis, causal inference, marketing science, Python or R, Marketing Mix Modeling, advanced attribution, first-party data, or privacy-centric measurement solutions.

Company and mission

Dentsu describes its mission as driving business performance through data-informed, personalized experiences and optimization across digital platforms.

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