Senior Analyst- Customer Marketing (Bangkok Based, relocation provided)

About Agoda

The Opportunity

• The Customer Marketing Team is looking for a Analyst/ Senior Analyst who is ready to help us take our Channels performance to the next level.
• As an Analyst/ Sr.Analyst, CRM you will be working with all kind of customer, traffic and engagement data to deliver insights that will shape the Strategy of our team and to help us collect and understand Agoda’s Customer’s needs, desires and behaviour.
• Some typical questions that we are trying to answer are:
• What do customers care about the most, and what drives them to action? How can we best address it?
• How do we define that a Customer is Engaged? And what’s the correlation between Engagement and LifetimeValue?
• What kind of behaviour are predictive of the value of a customer? Can we get more customers to show it, and how?
• Is there a right sequence of information to deliver? What is the best channel for each customer and campaign? And how often can/should we get in touch? What should the message look like?
• In this Role, you’ll get to:
• Analyze: new ideas come from data and tests. Segment the userbase, understand their patterns, react to change in demand and identify new opportunities to deliver value.
• Test: prove your findings by A/B testing changes to any of our communication products. Define your hypothesis, design the framework, launch the campaign, collect and analyze the results of large scale, quick delivery tests.
• Innovate: Learn and develop new features, develop models we can use for optimization, build business cases for completely new implementations, and help us push the boundaries a little further every day.
• This role is good for you if you:
• Are naturally curious, with a focus on value: deliver all kind of insights, prioritizing by impact
• Value independence and ownership: you will get goals and projects, not so much tasks
• Have the ambition to make a difference: innovation and drive are necessary to succeed
• Are ready to challenge anything: data matter, not opinions, seniority or common knowledge
• What you’ll Need to Succeed:
• A proactive, self-driven, exploratory approach to data
• At least 2 years of experience in analytically focused positions
• Good Hadoop/SQL and Tableau knowledge
• Good knowledge of statistics and data processing practices (calculating p-values, data cleaning and normalization, regressions, etc.)
• It’s Great if you Have:
• Experience with Customer Marketing/Customer Behaviour data
• Working knowledge of Python or R
• Master’s Degree or higher from top university in a quantitative or marketing subject (statistics, engineering, digital marketing, financial modelling, etc.)
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