Senior Account Manager, Digital and Social

Senior Account Manager, Digital and Social

1. Strategic Social Media & Content Governance

• Digital Strategy Updates: Proactively update the Digital Playbook and implement high-level channel engagement strategies to keep pace with platform evolutions.
• Calendar Management: Oversee the master content calendar, ensuring cross-platform alignment and strategic timing for all digital outputs.

2. Integrated Monitoring & Rapid Response

• Bilingual Vigilance (English & Arabic): Lead the 24/7/365 community management framework, ensuring consistent engagement across all time zones.
• Intelligence & Escalation: Act as the primary filter for "flagging news," identifying critical issues for immediate response or tactical opportunities for client growth.

3. Performance-Driven Website Management

• Full-Stack SEO: Thorough understanding and extensive working experience in both Technical SEO (on-page architecture) and Off-page SEO (authority building) to drive organic visibility.
• Lifecycle Optimisation: Direct the continuous cycle of content creation, maintenance, and UX enhancements based on real-time data and reporting.

4. Influencer Stewardship & Advanced Analytics

• Influencer Ecosystems: Strong understanding of theinfluencer landscape in the UAE, and support in influencer management from identification to contract management and performance analysis.
• Tiered Reporting Structure: Own the delivery of the reporting cadence, specifically:
• -Weekly: Liaison updates on immediate tasks and task prioritization.
• -Monthly: Deep-dive performance reporting against KPIs.
• -Quarterly: Strategic analysis updates to influence long-term planning.

5. Project Management Excellence

• Workflow Integrity: Directly manage workplans and task prioritisation to ensure that the digital team maintains high-performance standards without sacrificing operational flow.

Experience & Qualifications

• 5+ years of experience in a digital agency or technical account management role, specifically managing integrated mandates for government or enterprise-level clients.
• Proven track record in overseeing 24/7/365 social monitoring and community management frameworks, with the ability to identify and escalate flagging news or reputational risks.
• Demonstrated ability to create detailed workplans and manage task prioritization, ensuring high-quality output within a fast-paced environment.
• Advanced expertise in Technical and Off-page SEO, including backlink management, domain authority building, and deep-dive keyword research.
• UX & Performance: Practical experience applying UX/UI principles to conduct website audits and manage the full development lifecycle from wireframes to conversion optimization.
• Proficiency in CMS management and social media ad managers (Meta, LinkedIn, X, TikTok) to oversee technical requirements such as tagging, pixel implementation, and CAPI integrations.
• Bilingual proficiency in English and Arabic
• is essential for leading social intelligence mandates and high-stakes community engagement.
• Strong ability to translate complex data sets into actionable business insights for a structured reporting cadence (Weekly, Monthly, Quarterly).
• Experienced in managing third-party technical vendors and developers, ensuring all deliverables align with agency performance and quality standards.
• Experience working within structured environments (e.g., deep-work periods) and a commitment to balancing operational excellence with strategic thinking.
• A forward-thinking approach to using AI tools to augment reporting and monitoring workflows.