Search Engine Optimization Specialist (SEO)
Skills
About This Role
Company Description
- Jitendra Chartered Accountants (JCA) is a premier Dubai-based firm, part of the Jitendra Consulting Group, established in 2001.
- Renowned for expertise in accounts, auditing, tax, and outsourcing, we offer innovative and tailored solutions for businesses to drive growth and efficiency.
- As a founding member of JCA International, we provide auditing, assurance, and accounting services with a global perspective.
- Our team is committed to continuous innovation, technological advancements, and financial expertise to support local and global businesses.
- JCA plays a pivotal role in guiding businesses through critical transitions while maintaining the highest standard of service quality.
- Experience Required
- 4+ years in SEO, with strong hands-on experience in technical SEO, on-page optimisation, and website performance improvement.
- Role Overview
- The SEO Executive will be responsible for improving organic visibility, technical health, and search performance of websites.
- The role focuses heavily on technical SEO audits, implementation, and continuous optimisation to drive qualified traffic and conversions.
- Key Responsibilities
1. Technical SEO Management
- Conduct comprehensive
- technical SEO audits
- (crawlability, indexability, site architecture)
- Identify and fix issues related to:
- Broken links, redirects, canonical errors
- XML sitemaps, robots.txt optimisation
- Core Web Vitals & page speed improvements
- Work on
- schema markup implementation
- (structured data)
- Ensure proper website indexing and crawl budget optimisation
2. On-Page Optimisation
- Optimise website content, meta tags, headings, and internal linking
- Implement keyword strategies aligned with business goals
- Improve landing page performance for higher conversions
3. Website Performance & Analytics
- Monitor performance using tools like:
- Google Analytics
• Screaming Frog, Ahref, SemRush
- Track KPIs: organic traffic, rankings, CTR, bounce rate, conversions
- Generate actionable insights from data
4. Keyword Research & Strategy
- Conduct in-depth keyword research (short-tail & long-tail)
- Analyse competitors and identify ranking opportunities
- Align SEO strategies with business and marketing goals
5. Content & Off-Page Coordination
- Collaborate with content and marketing teams for SEO-friendly content
- Guide backlink strategy and monitor link quality
- Ensure adherence to white-hat SEO practices
6. Reporting & Continuous Improvement
- Prepare weekly/monthly SEO performance reports
- Stay updated with the latest SEO trends, algorithm updates, and best practices
- Continuously test and implement new strategies
Technical Skills
- Strong understanding of:
- Website architecture & crawling
- HTML, CSS, basic JavaScript
- Core Web Vitals optimisation
- Experience with SEO tools (Ahrefs, SEMrush, Screaming Frog)
- Knowledge of structured data and schema
Analytical Skills
- Data-driven mindset with strong problem-solving ability
- Ability to interpret SEO metrics and provide actionable insights
Soft Skills
- Strong communication and coordination skills
- Detail-oriented with a proactive approach
- Ability to manage multiple projects
Key KPIs
- Growth in organic traffic
- Keyword ranking improvements
- Technical health score of the website
- Conversion rate from organic channels
Preferred Qualifications
- Bachelor’s degree in Marketing, IT, or related field
- Certifications in SEO or Digital Marketing (preferred)
- Experience in service-based industries (IP, legal, consulting is a plus)
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