Search Engine Optimization Specialist
Skills
About This Role
Company Description
Prima Luxury Real Estate, established in 2007, is a boutique real estate brokerage and advisory firm in Dubai.
Specializing in residential and commercial properties, Prima Luxury provides consulting, leasing, and property management services to clients worldwide.
With a focus on exceptional personalized service, the company ensures client interests, privacy, and security are prioritized for informed investment decisions.
Drawing on years of experience in Dubai's real estate market, Prima Luxury is dedicated to delivering premium sales, rentals, and investment consultancy services.
The firm is committed to providing end-to-end solutions and sound advice for all real estate needs.
Role Description
This is a full-time, on-site role based in Dubai for a Search Engine Optimization (SEO) Specialist.
The SEO Specialist will manage and execute daily activities, including performing keyword research, conducting SEO audits, implementing on-page SEO strategies, and creating effective link-building plans.
The role involves monitoring web analytics data to optimize website performance and align SEO strategies with business objectives.
SEO Strategy & Optimization
- Develop and implement comprehensive SEO strategies for company websites and digital platforms
- Manage on-page, off-page, and technical SEO initiatives
- Conduct keyword research, competitor analysis, and SEO audits
- Lead link-building and off-page optimization campaigns
- Monitor search engine rankings, website performance, and organic growth
- Stay updated with Google algorithm changes and latest SEO trends
Paid Advertising & Performance Marketing
- Plan, execute, and optimize paid advertising campaigns across:
- Google Ads
• Meta Ads (Facebook & Instagram)
- YouTube Ads
- PPC platforms
- Manage advertising budgets and maximize ROI across campaigns
- Analyze campaign performance metrics and generate actionable insights
App Store & Video Optimization
- Manage ASO (App Store Optimization) strategies for mobile applications
- Optimize YouTube channels and video content for search visibility and engagement
Team & Project Management
- Coordinate with content, design, and development teams to execute campaigns
- Handle multiple SEO and digital marketing projects across international markets
- Ensure timely execution of deliverables and performance goals
Content & Digital Growth
- Collaborate on content strategies for blogs, landing pages, PR content, and website copy
- Optimize digital content for SEO and user engagement
- Support brand growth through integrated digital marketing strategies
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