Search Engine Optimization Manager
Skills
About This Role
SEO Manager
FP Trading \| Dubai, UAE \| Full-Time
About FP Trading
FP Trading is a fast-growing regulated forex and CFD brokerage headquartered in Dubai, offering 1,000+ trading instruments across MT4, MT5, cTrader, and WebTrader.
We are regulated across four jurisdictions and are on an aggressive growth trajectory across European and global markets.
About the Role
We are looking for an experienced SEO Manager to lead and execute our organic search strategy.
You will own the full SEO function — on-page, off-page, and technical — with a focus on growing our visibility in competitive financial markets.
This is a hands-on role with real ownership and the opportunity to build a team around you.
On-Page SEO
- Develop and execute a content strategy targeting high-intent forex and finance keywords
- Optimise existing pages for search intent, structure, and conversions
- Conduct keyword research, competitor gap analysis, and content mapping
- Collaborate with content writers to produce SEO-optimised blog articles (10–12/month target)
Off-Page SEO
- Build a high-quality backlink profile through outreach, digital PR, and partnerships
- Identify and secure placements on relevant finance and trading publications
- Manage broken link building, guest posting, and niche edits
Technical SEO
- Conduct regular technical audits using tools like Screaming Frog and SEMrush
- Work closely with the development team to resolve crawl errors, page speed issues, Core Web Vitals, and indexing problems
- Ensure proper implementation of structured data, canonical tags, and hreflang
Reporting & Strategy
- Track and report on KPIs including organic traffic, keyword rankings, backlink growth, and conversions
- Monitor competitor movements and adapt strategy accordingly
- Stay up to date with algorithm updates and industry trends
What We Are Looking For
- 5+ years of SEO experience, ideally in fintech, finance, or a regulated industry
- Strong understanding of on-page, off-page, and technical SEO
- Proficiency with SEMrush, Ahrefs, Google Search Console, GA4, and Screaming Frog
- Experience in link building and digital PR outreach
- Familiarity with AEO (Answer Engine Optimisation) and AI search visibility is a plus
- Strong analytical mindset with the ability to turn data into actionable decisions
- Excellent communication skills — you will work cross-functionally with content, design, and development teams
- Experience managing remote contractors or small teams is preferred
What We Offer
- Competitive salary based on experience
- Fast-paced, high-growth environment with real ownership
- Direct exposure to senior leadership
- Opportunity to build and lead an SEO team
- Dubai-based role with a collaborative and ambitious team
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