Salesforce Marketing Manager

eMagine Solutions is recruiting on behalf of a leading global Fintech company in the online trading space.

This is a high-impact, hands-on leadership role for someone who can own Salesforce Marketing Cloud end-to-end, lead a small specialist team, and raise the standard of multi-channel customer engagement across a fast-moving, highly regulated environment.

You’ll sit at the intersection of platform operations, lifecycle marketing, data, and compliance with real accountability for campaign quality, performance, and measurable engagement outcomes.

The business runs at scale across multiple regulated entities, so you’ll be comfortable managing complexity: multiple business units, strict governance, and time-sensitive operational communications that can’t wait.

Beyond email, the engagement stack is evolving quickly, and you’ll play a key role in expanding and integrating channels such as SMS, WhatsApp, and push notifications, working closely with CDP tooling to drive smarter segmentation, behavioural triggers, and personalised journeys.

You’ll take full ownership of SFMC administration and operational excellence — from business unit configuration and data extensions through to automation, journey orchestration, subscriber management, and platform monitoring.

You’ll keep a close eye on data hygiene, sending volumes/quotas, and the integrity of the sync between SFMC and Salesforce CRM, ensuring the right data is available, accurate, and usable across the lifecycle.

You’ll also lead and develop a small team of SFMC specialists.

That means setting clear expectations, establishing KPIs, prioritising workload across BAU and project delivery, and creating a culture where the team doesn’t just “deliver requests” — they actively contribute ideas, improvements, and better ways of working.

On the engagement side, you’ll design, build, and continuously optimise automated journeys across the full client lifecycle: onboarding, activation, retention, and re-engagement.

Every campaign should have a defined objective and measurable KPI, and you’ll own the reporting cadence — not just dashboards, but structured analysis with clear recommendations that stakeholders can act on.

As the customer engagement stack expands, you’ll work with CDP platforms such as Amplitude, Segment, or similar to build audiences, cohorts, and triggers based on real behaviour.

You’ll translate that data into targeted communications across all active channels, and support the integration of new channels as the roadmap evolves.

Because this is financial services, compliance is not an afterthought it’s core to the role.

You’ll ensure communications meet regulatory requirements across multiple jurisdictions (e.g., ASIC, CySEC, FCA, SCA and others), maintain separate templates and workflows per entity, and coordinate closely with compliance and legal teams to validate campaigns before distribution.

You’ll also be the primary point of contact for engagement-related requests across trading, product, KYC, and customer service.

Some communications are urgent and operational (for example, client notifications tied to trading or product events), so you’ll be comfortable taking responsibility when critical sends arise outside standard working hours.

You’ll bring 3+ years of hands-on Salesforce Marketing Cloud experience, ideally in a complex, multi-entity and/or regulated environment.

You’ve either managed a team already or have clear, demonstrable leadership responsibility — and you can balance coaching with accountability.

Technically, you’re strong across Journey Builder, Automation Studio, Email Studio, AMPscript, and SQL for data extensions.

You’re comfortable working with CDP tooling (Amplitude, Segment, mParticle or similar), and you understand how to operationalise behavioural data into segmentation and lifecycle triggers.

You’re naturally data-driven you don’t just run campaigns, you measure them, report on them, and improve them.

You can manage high volume and competing priorities without letting quality slip, and you take compliance seriously because you understand the risk profile of regulated communications.

Nice to have (but not essential)

Salesforce Marketing Cloud Email Specialist and/or Consultant certification is a plus, as is experience in forex/CFDs or other regulated financial services.

Exposure to Marketing Cloud Connect and bi-directional CRM sync would also be beneficial.