Salesforce Consultant
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Key skills for this role
About the Role
Role: Salesforce Marketing Cloud No.
Key Skills for This Role
Full Job Posting
Salesforce Marketing Cloud
No. of position open for this req –
Required Skills
Development, Integrations , HTML/CSS , SQL , AMP, Automations/Journey , Email ,SMS , Data Extensions/list , Admin , CR
1. Journey Builde
r2.
SQ
L3. Email Developmen
t4.
Cloud Page
s5.
Administratio
n6.
WhatsAp
p7.
Mobile Pus
h8.
Solution Desig
n9. API & Integratio
n10.
Email Marketin
g11.
Must be good in Development part (Programming Skill
)
Job Descriptio
- n:
- Setting up campaigns and communications (plans & schedules), Creating data segmentation and targeting based on the campaign requirements and available data extensions and data filte
- rs
- Scheduling and deployment of email marketing, SMS and Push Notifications using Salesforce Marketing Cloud and other available platforms for communication dispat
- ch
- Monitoring and reporting on the campaign performance (communication performance) using SFMC and other platfor
- ms
- Working closely with IT team on any development, integration and other custom requirements required for campaign setup, dispatch, and reporti
- ng
- Create multi-market email templates using AmpScri
- pt
- Create customer journey based on Communication strategy on Salesforce Marketing Cloud (using Journey Builder/Automation Studio) and working with IT on any development and integratio
- ns
- Validate data points and quality to facilitate efficient customer communicatio
- ns
- Setup and validate Loyalty promotions on the loyalty tool to feed into customer journey (trigger comms) and campaigns comms managed via Salesforce Marketing Clo
- ud
- Deliver on using A/B Testing and other metric for communication performan
- ce
- Monitor dispatch metric using key KPIs such as dispatch SLA, first-pass accuracy, on time delivery, time to market with %age accura
- cy
- Links and Landing Page management on Content Management System (CM
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