Sales Unit Head

Overview

Pre-Opening

• Work with the Sales & Development Section Head and the centralized B2B & retail teams to establish the retail function and determine the first-year priorities for the retail team.
• Select an external retail operations service provider.
• Oversee the preparation the retail spaces for the opening of the Museum .
• Work with the marketing team to ensure the design and delivery of Museum branded products in time for opening.
• Work with the marketing team and the digital & technology team to ensure the development and delivery of an online shop for the museum in advance of opening.
• Oversee the recruitment and training of retail staff by the provider, ensuring adherence to museum visitor experience standards

Ongoing

• Work with the Development & Commercial Services Director to develop and implement the buying policy and procedures including use of reputable suppliers, local and regional craft traditions, and suitable stock list.
• Analyze sales across the museum and assess the performance of all commercial offerings.
• Design new product offerings (e.g. admission + F&B, admission + events, etc.)
• Working with the centralized B2B Sales develop the B2B pricing and promotional strategy, defining the discount brackets and ensure alignment with other.
• Design the B2B sales ‘concept sell’ for the Museum and manage the B2B sales process directly with DMCs, hotel, MICE, OTAs, cruises, etc.
• Input to the wide development of the sales management and approval SOP to guide the relationship and processes between the different museums and the centralized sales team.
• Work with the marketing and digital & technology teams to ensure functioning and update of the museum online shops including product updates, promotions and new product ranges are added.
• Liaise with the external retail operations service provider to ensure stock levels in the stock room and the shop are controlled.
• Implement checking processes for all deliveries from the warehouse identifying any anomalies and informing the procurement team.
• Work with various stakeholders to secure partnerships and agreements.
• Advertise and activate sales promotions across different platforms online & offline
• Define & plan the sales strategy needed for the venue.
• Minimum of 5 years of retail management experience in an environment requiring a high level of customer service museum, cultural institution, airport or luxury shopping environment or large leisure attraction.
• Experience of developing or contributing to sales strategies.
• Experience of managing third- party contractors.
• Knowledge of excellent customer service and visitor needs.
• Advanced level of point of sale software, sales analysis reporting, Microsoft Excel knowledge to review sales performance in retail space.
• Knowledge of the local market and customer expectation in the UAE.
• Fluency in Arabic & English.