Sales Trainer EMEA

Act as the primary enablement partner for the assigned region

Maintain strong connection with: Sales teams Sales leaders Regional stakeholders

Sales teams

Sales leaders

Regional stakeholders

Regularly engage with the field (customer interactions, co-travels, coaching) to: Identify capability gaps Capture real customer conversations, objections, and challenges

Identify capability gaps

Capture real customer conversations, objections, and challenges

Translate field insights into: Clear enablement needs Content briefs Scenario development inputs

Clear enablement needs

Content briefs

Scenario development inputs

Actively contribute to the development of scalable enablement content by: Creating structured content briefs based on field needs Co-developing: Role-play scenarios Objection handling flows Sales conversation simulations

Creating structured content briefs based on field needs

Co-developing: Role-play scenarios Objection handling flows Sales conversation simulations

Role-play scenarios

Objection handling flows

Sales conversation simulations

Collaborate closely with the central content team to: Ensure realism and relevance Validate content before rollout

Ensure realism and relevance

Validate content before rollout

Support the creation of short, impactful, field-ready content (e.g. videos, practice scenarios)

Drive adoption and effective usage of enablement platforms such as Allego

Ensure sales teams: Engage with content Use tools in their day-to-day sales activities

Engage with content

Use tools in their day-to-day sales activities

Act as a regional champion for digital enablement: Promote best practices Support onboarding Gather feedback for continuous improvement

Promote best practices

Support onboarding

Gather feedback for continuous improvement

Deliver high-impact training sessions EMEA level (virtual, in-person, blended)

Focus on: Practical application Real customer situations Behavior change

Practical application

Real customer situations

Behavior change

Adapt central content to regional needs while maintaining consistency

Act as a subject‑matter expert in sales methodologies , such as: Consultative selling Value‑based selling Opportunity qualification Pipeline management Objection handling and negotiation

Consultative selling

Value‑based selling

Opportunity qualification

Pipeline management

Objection handling and negotiation

Ensure consistent adoption of agreed sales methodologies across EMEA.

Ensure methodologies are applied in real deals , not just trained

Coach sales teams to improve individual and collective performance.

Coach Area Sales Managers (ASMs) on: Coaching skills Performance management Leading through change

Coaching skills

Performance management

Leading through change

Support leaders in translating training into day‑to‑day execution and behavioral change .

Observe field activity (where relevant) and provide constructive, actionable feedback .

Reinforce training through ongoing coaching and follow-up (on field)

Support leaders in embedding new behaviors in daily routines

Define success metrics for training programs (adoption, behavior change, performance impact).

Gather and analyze feedback from participants and stakeholders.

Continuously refine training strategy to maximize business impact and ROI .

Track and influence: Content usage Adoption rates Behavior change

Content usage

Adoption rates

Use data and field feedback to continuously refine enablement approach

Bachelor’s degree and/or equivalent experience required

Fluency in English and French

3-5 years Industry experience in medical devices, capital equipment, dental, orthodontic, or other relevant B2B experience preferred

Proven experience in sales training and development.

Ability to analyze training needs and develop effective training programs.

Experience with virtual and face-to-face training formats.

Proficiency with Microsoft Office applications. Experience with a CRM system, Salesforce preferred.

Significant travel may be required

May require infield co-travel to assess skills and capabilities