Sales Supervisor (Traditional Trade)
About This Role
- Supervise and lead the traditional trade sales team, including recruitment, training, and performance management.
- Foster a collaborative and motivated team environment to achieve sales and customer service goals.
- Develop and maintain relationships with traditional trade partners, including distributors, wholesalers, and small retailers.
- Understand and address the unique needs, challenges, and requirements of traditional trade partners.
- Assist in implementing sales strategies and objectives set by the Traditional Trade Manager.
- Monitor and ensure compliance with sales targets, KPIs, and account management plans.
- Monitor and analyze sales performance in traditional trade channels, including product performance, sales trends, and market dynamics.
- Take proactive measures to achieve or exceed sales targets and maximize revenue.
- Stay informed about market trends, competitor activities, and emerging opportunities in traditional trade channels.
- Utilize market insights to adapt sales strategies and gain a competitive edge.
- Collaborate with pricing and marketing teams to develop traditional trade-specific pricing and promotional strategies.
- Communicate pricing changes and promotional details to the sales team and trade partners.
- Work closely with inventory and logistics teams to ensure optimal product availability and inventory turnover in traditional trade channels.
- Implement inventory control measures to minimize stockouts and excess inventory.
- Maintain accurate records of sales transactions, account interactions, and market intelligence.
- Prepare sales reports, including account-specific analyses and recommendations for review with the Traditional Trade Manager.
- Provide ongoing training and coaching to sales team members to enhance their product knowledge, selling skills, and customer relationship management.
- Identify areas for improvement and implement training programs accordingly.
- Ensure compliance with safety and health regulations in traditional trade activities.
- Maintain a safe and organized work environment, adhering to safety protocols.
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