Sales Supervisor (Traditional Trade)

Overview

• Supervise and lead the traditional trade sales team, including recruitment, training, and performance management.
• Foster a collaborative and motivated team environment to achieve sales and customer service goals.
• Develop and maintain relationships with traditional trade partners, including distributors, wholesalers, and small retailers.
• Understand and address the unique needs, challenges, and requirements of traditional trade partners.
• Assist in implementing sales strategies and objectives set by the Traditional Trade Manager.
• Monitor and ensure compliance with sales targets, KPIs, and account management plans.
• Monitor and analyze sales performance in traditional trade channels, including product performance, sales trends, and market dynamics.
• Take proactive measures to achieve or exceed sales targets and maximize revenue.
• Stay informed about market trends, competitor activities, and emerging opportunities in traditional trade channels.
• Utilize market insights to adapt sales strategies and gain a competitive edge.
• Collaborate with pricing and marketing teams to develop traditional trade-specific pricing and promotional strategies.
• Communicate pricing changes and promotional details to the sales team and trade partners.
• Work closely with inventory and logistics teams to ensure optimal product availability and inventory turnover in traditional trade channels.
• Implement inventory control measures to minimize stockouts and excess inventory.
• Maintain accurate records of sales transactions, account interactions, and market intelligence.
• Prepare sales reports, including account-specific analyses and recommendations for review with the Traditional Trade Manager.
• Provide ongoing training and coaching to sales team members to enhance their product knowledge, selling skills, and customer relationship management.
• Identify areas for improvement and implement training programs accordingly.
• Ensure compliance with safety and health regulations in traditional trade activities.
• Maintain a safe and organized work environment, adhering to safety protocols.