Sales Representative

About The Role

Account Management & Sales Execution

• Manage a defined route of retail outlets (supermarkets, grocery stores, co-ops) and/or HoReCa accounts (restaurants, cafes, hotels) within an assigned territory
• Achieve daily, weekly, and monthly sales targets across volume, value, and distribution KPIs
• Present and sell new product listings to existing and prospective customers
• Process orders accurately and coordinate with the warehouse/logistics team for timely delivery

Merchandising & In-Store Execution

• Ensure optimal shelf placement, product visibility, and planogram compliance at all retail outlets
• Execute promotional activities, tastings, and in-store displays as directed by the sales and marketing team
• Manage product freshness and rotation, ensuring FIFO principles are followed
• Monitor and report competitor activities, pricing, and promotions in the field

HoReCa Sales (where applicable)

• Build relationships with chefs, F&B managers, and purchasing contacts in hotels, restaurants, and cafes
• Conduct product presentations and sampling sessions to drive new listings
• Support the on-boarding of new HoReCa accounts and manage ongoing account servicing

Reporting & Administration

• Complete daily call reports, journey plans, and sales trackers accurately and on time
• Use handheld devices or CRM apps to record orders, visits, and outlet data
• Report on market feedback, customer issues, and competitor activity to the Sales Supervisor

Education & Experience

• High school diploma required; bachelor's degree in Business or related field preferred
• 1–4 years of field sales experience in FMCG, food distribution, or consumer goods in the UAE or GCC
• Experience managing retail routes and/or HoReCa accounts is preferred
• Familiarity with the UAE trade landscape — modern trade, traditional trade, and food service

Skills & Competencies

• Strong communication, negotiation, and interpersonal skills
• Target-driven mindset with a competitive and self-motivated attitude
• Good numeracy and ability to understand sales data and targets
• Basic proficiency in MS Office and comfort using mobile CRM/sales apps
• Valid UAE driving license — essential for this role
• Fluency in English required; Arabic, Hindi, or Urdu language skills are an advantage
• Pay: AED1.00 - AED10,000.00 per month

Experience

• FMCG Sales: 3 years (Required)