Sales Operations and CRM Manager

Overview

Key Responsibilities

Crm Strategy & Governance

• Own and continuously improve the CRM strategy to support sales, marketing, and customer engagement objectives.
• Fully audit, clean, and restructure the existing CRM database, ensuring data accuracy, consistency, and completeness.
• Establish clear CRM governance, data standards, workflows, and user rules to be followed across the sales organization.

2. CRM Operations & Data Integrity

• Ensure that all inbound inquiries (from all channels) are logged, categorized, and updated in the CRM on a daily basis.
• Enforce disciplined CRM usage by the sales team, ensuring:
• + Timely updates of lead and opportunity statuses.
• + Proper scheduling and logging of meetings, calls, and follow-ups.
• + Accurate attachment of all relevant documents, correspondence, and client information in the system.
• Monitor CRM hygiene and proactively address gaps, inconsistencies, or non-compliance.

3. Reporting & Analytics

• Design and implement an automated reporting system delivering weekly reports for CEO, including but not limited to:
• + General commercial performance report.
• + Sales funnel and pipeline report.
• + Leads and inquiry source performance report.
• Ensure reports are accurate, standardized, automated, and delivered on schedule to senior management.
• Develop dashboards and KPIs that provide real-time visibility into sales performance, conversion rates, and bottlenecks.
• 4.
• ****Salesforce Implementation****
• Act as Project Manager and Business Owner for the full implementation of a new Salesforce CRM system.
• Lead the CRM implementation from scratch, including:
• + Business requirements gathering and process mapping.
• + System architecture and configuration design.
• + Alignment of Salesforce functionality with company-specific sales and approval processes.
• + User roles, permissions, workflows, automations, and integrations.
• Coordinate with internal stakeholders, external consultants, and Salesforce partners to ensure timely and successful delivery.
• Oversee data migration, system testing, user acceptance testing (UAT), and go-live activities.
• Ensure the system is scalable and future-proof for additional projects and phases.

5. Training & Change Management

• Develop and deliver CRM training programs for sales and commercial teams.
• Act as the main CRM subject-matter expert, providing ongoing support and guidance to users.
• Drive adoption of CRM best practices and continuous improvement culture.

6

Managing Sales Administration Department

• Supervise sales admin department, make sure smooth operations and efficiency.
• Tracking all activities by each team member in sales admin department, including issuing receipts, register SPAs, payment plan tracking and proper update in CRM.
• Ensure uninterrupted processes for booking units, signing documents, registration and all updates in CRM.

Required Qualifications

• Bachelor’s degree in Business Administration, Information Systems, Marketing, or a related field.
• Minimum 7–10 years of experience in CRM management, sales operations, or commercial analytics, preferably within real estate development.
• Proven hands-on experience with Salesforce CRM implementation and administration.
• Strong understanding of sales funnels, lead management, and reporting frameworks.
• Fluency in English (written and spoken).

Preferred Qualifications

• Salesforce certifications (Administrator, Sales Cloud Consultant, or similar).
• Experience working with luxury or premium real estate projects.
• Experience managing multi-project or multi-phase CRM environments.