Sales & Merchandiser Supervisor

About This Role

Job Title: Sales & Merchandiser Supervisor

Department: Sales & Operations

Company: Better Bites for Food & Beverages Trading

Location: Ras AlKhor Industrial Area 2, Dubai, UAE

Job Summary:

We are seeking an experienced and results-oriented Sales & Merchandiser Team Leader to manage and drive the distribution of food and beverage products across the UAE market. The role focuses on leading field sales and merchandising teams, ensuring strong product availability, visibility, and execution across retail and HORECA channels.

Key Responsibilities:

• Lead and manage a team of sales and merchandisers across assigned territories
• Ensure effective distribution of food & beverage products to supermarkets, hypermarkets, groceries, and HORECA clients
• Drive achievement of sales targets, revenue growth, and market share expansion
• Ensure excellent in-store execution: shelf availability, planogram compliance, FIFO, and merchandising standards
• Build strong relationships with key accounts, store managers, and distributors
• Negotiate shelf space, promotions, and visibility agreements
• Monitor stock levels, coordinate with warehouse/logistics teams, and avoid stock shortages
• Conduct regular market visits to track competitor activity, pricing, and promotions
• Analyze sales data, prepare reports, and forecast demand
• Train, coach, and evaluate team performance (KPIs, productivity, coverage)
• Ensure compliance with UAE food safety standards, company policies, and brand guidelines.
• Identify and develop new customers including retailers, wholesalers, hotels, restaurants, and distributors.
• Collect payments and ensure timely follow-ups on outstanding accounts.

Requirements:

• Bachelor’s degree in Business Administration, Sales, Marketing, or related field
• 3–6 years of experience in FMCG food & beverage distribution in the UAE
• Minimum 2 years in a supervisory/team leader role
• Strong knowledge of UAE retail landscape (Carrefour, Spinniys, Union Coop, groceries, HORECA)
• Experience handling modern trade & general trade channels
• Valid UAE driving license (mandatory for field role)
• Strong analytical skills and proficiency in MS Excel

Key Skills:

• Leadership and team management
• FMCG sales & distribution expertise
• Merchandising and retail execution
• Negotiation and key account handling
• Data analysis and forecasting
• Communication and relationship building

Working Conditions:

• Extensive fieldwork across UAE emirates
• Fast-paced FMCG distribution environment
• Regular interaction with retailers, warehouses, and clients

Key Performance Indicators (KPIs):

• Sales target achievement (volume & value)
• Distribution coverage (numeric & weighted distribution)
• On-shelf availability (OSA)
• Share of shelf and merchandising compliance
• Team productivity and route efficiency
• Customer satisfaction and retention

Benefits:

• Competitive salary + incentives/commission
• Company vehicle or allowance
• Career growth in FMCG distribution sector

Pay: AED4,000.00 per month

Experience:

• FMCG Supervisory Role: 4 years (Required)

License/Certification:

• UAE Driving License (Required)

Work Location: In person