Sales Manager

About Us

Job Summary

1. Sales Strategy & Target Achievement

• Execute DirectFN's KSA sales strategy, covering new business development and existing client growth.
• Own and deliver assigned KSA sales targets against quarterly and annual goals.
• Manage the sales pipeline, forecasts, and quotas to ensure predictable revenue delivery.

2. New Business Development

• Identify, qualify, and convert opportunities with Tadawul members, commercial banks, brokerage houses, asset managers, and investment firms.
• Lead the full sales cycle from prospecting through proposal, negotiation, and closing.
• Prepare and present commercial proposals, product demonstrations, and pricing offers.

3. Client Relationship Management

• Build and maintain strong relationships with DirectFN's KSA clients and prospects.
• Manage account renewals, retention, and client satisfaction in coordination with Accounts Management and Customer Success.
• Represent DirectFN in Saudi capital markets forums, CMA events, and industry associations.

4. Sales Team Leadership

• Lead, coach, and motivate the KSA sales team to meet individual and team targets.
• Set KPIs, monitor performance, and provide regular feedback and development.
• Support the hiring, onboarding, and development of sales staff.

5. Market & Product Knowledge

• Maintain strong knowledge of the Saudi capital markets landscape, CMA regulations, and Tadawul developments.
• Monitor competitor activity, pricing, and fintech trends to inform sales approaches.
• Provide market and client feedback to the product and marketing teams.

6. Reporting & Governance

• Provide the KSA Commercial Director with regular sales, pipeline, and forecast reports.
• Ensure all sales activities comply with DirectFN's pricing, contract, and governance standards.
• III.

& Requirements

• Education: Bachelor's degree in Business, Finance, Computer Science, or a related field; advanced degree is an advantage.
• Experience: Minimum 7 years of commercial or sales experience in fintech, capital markets technology, or financial services in Saudi Arabia, with at least 2 years leading or managing a sales team.
• Strong knowledge of the Saudi capital markets ecosystem, Tadawul, CMA regulations, and key financial institutions.
• Proven track record of meeting or exceeding sales targets and winning new business in KSA.
• Experience in enterprise or solution sales and commercial negotiation.
• Fluent in Arabic and English (spoken and written).

V. Core Skills

• Sales Leadership: Drives KSA revenue through pipeline ownership, direct selling, and team leadership.
• New Business Development: Identifies and converts opportunities across Saudi financial institutions.
• Negotiation & Closing: Manages commercial negotiations and closes deals effectively.
• Client Management: Builds and sustains strong relationships with KSA clients and prospects.
• Team Leadership: Develops and motivates the sales team to deliver strong results.
• Market Knowledge: Strong understanding of Saudi capital markets, regulation, and institutional client dynamics.

VI. Key Result Areas (KRAs)

• Sales Target Achievement: Consistent achievement of assigned KSA sales and revenue targets.
• New Business: Measurable growth in new client acquisition in the KSA market.
• Client Retention & Growth: Strong client satisfaction and revenue growth within the KSA portfolio.
• Pipeline Development: A healthy, well-managed pipeline with accurate forecasting.
• Team Performance: A high-performing, accountable KSA sales team.