Sales Manager Exhibition

Overview

Key Responsibilities

• Account Management
• Manage a portfolio of high-value key accounts with significant contract values.
• Develop and maintain strong, long-term relationships with senior stakeholders.
• Act as the primary point of contact for assigned clients throughout the sales cycle and event lifecycle.

• Sales & Revenue Generation

• Achieve and exceed individual revenue and profit targets.
• Identify opportunities for upselling, cross-selling, renewals, and new business development.
• Convert prospects into long-term clients through effective relationship building and tailored solutions.

• Client Engagement & Consultation

• Adopt a consultative approach to understand client objectives, marketing goals, and business needs.
• Conduct research to gain insight into client industries, trends, and market challenges.
• Develop customized partnership proposals aligned with client objectives and event offerings.
• Business Development
• Proactively identify new sales opportunities within existing accounts and new prospects.
• Build pipelines and develop opportunities into sustainable, long-term relationships.
• Contribute to the growth of the event portfolio through strategic account expansion.

• Event Delivery & Onsite Support

• Attend events and liaise with exhibitors and sponsors onsite.
• Ensure contractual obligations are delivered and client expectations are met.
• Address client queries and resolve issues efficiently during the event period.
• Cross-Functional Collaboration
• Work closely with content, marketing, operations, and sales teams to ensure alignment.
• Share client insights and feedback to support overall event strategy and improvement.
• Contribute to a collaborative, team-oriented working environment.
• Market Awareness
• Stay informed on industry trends, competitor activity, and relevant market developments.
• Regularly engage with industry publications and updates relevant to assigned sectors.

• Leadership & Team Contribution

• Support team initiatives and contribute to overall team success.
• Provide guidance or mentorship to junior team members when required.
• Demonstrate initiative and a willingness to take on additional responsibilities.

Skills & Experience

• Proven experience in exhibitions, events, sponsorship sales, or B2B account management.
• Strong track record of managing key accounts and achieving revenue targets.
• Excellent communication, negotiation, and relationship management skills.
• Commercially driven with a consultative and client-focused mindset.
• Ability to manage multiple priorities and stakeholders effectively.
• Strong teamwork and collaboration skills across departments.
• Proactive, self-motivated, and results-oriented.

Key Attributes

• Strategic thinker with attention to detail
• Confident engaging with senior-level clients
• Adaptable and comfortable in a fast-paced environment
• Strong problem-solving and client service orientation
• Team player with leadership potential