Sales Manager

Company Overview

Role Overview

Key Responsibilities

• Deploy resources with regard to market dynamics and selling strategies for each trade channel. Devise market segmentation and geographies and ensure JPs of sales team are planned accordingly.
• Responsible of executing all promotional activities and trade marketing activations on time and as per the guidelines. Collaborate with trade marketing and category teams to tailor promotions and activation for each customer per channel.
• Analyse market trends, identify new opportunities, and devise GTM plans to achieve revenue targets in collaboration with other departments like marketing and category teams.
• Build primary and secondary visibility plans for all customers to increase the Share of Shelf and lead initiatives to increase market shares.
• Produce monthly forecasting reports for the region to evaluate how well his team is doing in achieving targets and budgets based on the revenue streams month on month.
• Build and promote strong, long-lasting customer relationships for all customers by partnering with them and understanding their needs.
• Manage A&P budget and track trade spend. Raise the claims on timely basis and keep record of customer documents and contracts.
• Analyse ROI by customer / account and take corrective measures to secure profitable business and and maintain budgeted margins.
• Responsible of identifying and acquiring new customers, as well as up-selling to the existing customer base of the region.
• Identify emerging markets and market shifts while being fully aware of new products and competition status.
• Provide accurate sales forecasts and regular reports to senior management, highlighting key performance metrics and areas for improvement.
• Conduct market research to stay informed about industry trends, customer needs, and competitor activities.
• Utilize data analytics to identify trends and opportunities for sales optimization. Use insights to adapt sales strategies and maintain a competitive edge.
• Responsible for setting clear objectives and performance targets in collaboration with team members, ensuring alignment with overall organizational goals.
• This role involves actively mentoring, guiding, and providing direction to the team to cultivate skill development and operational efficiency through structured performance management practices to monitor progress, troubleshoot issues, and drive the team towards achieving periodic KPIs.

Skills & Experience

• Sales strategy development
• Setting Sales targets and objectives
• Sales team coaching and training
• Sales forecasting and budgeting
• Sales performance evaluation and reporting
• Communication and negotiation skills
• Sales software and tools
• Teamwork and collaboration
• Leadership and motivation
• Data Analysis