Sales Manager, BESS (MEA)

1.

Market Strategy Development: Lead market research and customer demand analysis for MEA new energy market (focus on energy storage systems), and design targeted sales strategies and implementation plans.

2.

Competitive & Customer Insights: Conduct competitor analysis, build customer profiles, and drive intelligence gathering to identify growth opportunities.

3.

Sales Target Delivery: Take full responsibility for achieving annual direct sales targets in the MEA region, ensuring timely completion across all assigned product lines.

4.

Client Engagement & Negotiation: Develop and maintain direct engagement with key energy companies, EPCs, and government departments, including technical exchanges, proposal presentations, bidding, and contract negotiations.

5.

Belt and Road Client Support: Collaborate closely with Chinese state-owned enterprises (SOEs) and Belt and Road initiative clients, aligning with China headquarters and supporting their local energy storage projects.

6.

Customer Development & Relationship Management: Expand customer base in MEA, ensure satisfaction ≥90%, and promote continuous repurchase and upselling.

7.

Project Execution Support: Partner with technical teams to deliver customized solutions, following through from design to implementation.

8.

Delivery Coordination & Milestone Management: Coordinate with delivery teams to ensure all project milestones are met on time.

9.

Policy & Strategy Optimization: Monitor energy policy and business environment changes in key markets, provide insights for strategy optimization, and deliver regular market intelligence reports.

Proven ability to identify, develop, and close large-scale energy storage projects, with strong experience in managing complex stakeholder engagement and long-cycle sales processes.

Strong track record in business development in emerging markets, including market entry strategies, local partnership setup, and driving growth from initial stage to scalable business.

3. **Industry Experience:**

3+ years of sales experience in the new energy industry, with a proven track record in energy storage sales to both Chinese SOEs (央国企) and MEA regional clients.

4. **Belt and Road Project Experience:**

Demonstrated capability in supporting Chinese Belt and Road Initiative (BRI) projects in MEA, ensuring effective cross-border collaboration between China headquarters and local operations.

Familiar with the business environment, government processes, and compliance requirements; experience working with major utility companies is preferred.

6. **Channel Resources:**

Strong understanding of local sales channels with the ability to build and manage cooperative networks.

7. **Technical Understanding:**

Solid basic knowledge of and energy storage systems, including key product parameters

8. **Education:**

Bachelor’s degree or above in Electrical Engineering, New Energy, International Trade, Marketing, or related fields.

9. **Business Skills:**

Excellent communication and negotiation skills; solid understanding of international contract terms and risk management; hands-on experience in the MEA market is preferred.

Strong cross-cultural communication and teamwork skills, with resilience and self-motivation; able to manage frequent travel and multitasking effectively.

11. **Language Requirements:**

Proficiency in both English and Chinese (business level) in order to liaise with Chinese counterparties.