Sales Executive - Modern Trade

About This Role

Who we are: GMG is a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, everyday goods, health and beauty, properties and logistics sectors. Under the ownership and management of the Baker family for over 45 years, GMG is a valued partner of choice for the world's most successful and respected brands in the well-being sector. Working across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands across 12 countries. These include notable home-grown brands such as Sun & Sand Sports, Dropkick, Supercare Pharmacy, Farm Fresh, Klassic, and international brands like Nike, Columbia, Converse, Timberland, Vans, Mama Sita's, and McCain.

Job Summary: The Sales Executive in the FMCG industry will be responsible for managing and expanding the company's customer base within a designated territory. This role involves identifying and capitalizing on sales opportunities, developing strategic sales plans, and meeting sales targets. The Sales Executive will work closely with retailers, and other partners to ensure product availability, visibility, and promotion in the market. The ideal candidate will have a deep understanding of the FMCG market, excellent negotiation skills, and the ability to build and maintain strong client relationships.

Job Responsibilities: Achieve sales targets and objectives within the assigned territory.

Identify new business opportunities and potential markets for the company's products.

Manage sales operations, regularly monitors day-to-day operations, including checks on prospective clients, negotiations and the design of competitive sales packages

Conduct regular market analysis to stay informed of competitors' activities, market trends, and consumer needs.

Coordinate with the category team to ensure effective product placement and promotion.

Monitor stock levels and ensure product availability in all relevant outlets.

Promote the company products to new and existing clients and secure new and repeat business by networking at various sales and corporate events.

Implement promotional activities and ensure in-store fundamentals are executed as per each brand guidelines.

Adhere to the journey plans and coverage plan and ensure customers are maintained for a steady growth.

Identify opportunities to increase SOS (share of shelf) and brand visibility at the store level.

Handle market returns efficiently and manages to reduce wastages to the required level.

Identify potential customers and ensure they are in line with the strategy of the Business.

Prepare documents related to sale and supports contracting activities like purchase agreements, contracts, etc. in coordination with the Legal department.

Maintain and files all related documents and ensures compliance with regulatory and organizational standards.

Provides customers with clarifications, answers queries, provides requested information and follows-up with customers.

Provides accurate and timely forecasting on a periodic basis, and discusses inefficiencies related to the performance of the sales; prepares sales reports and summaries on a frequent basis.

Evaluates customer and is responsible for applicable background checks to ensure customer falls within the Business Unit’s guidelines.

Ensures all logistics related to sales orders and delivery are in place. Coordinate with logistics team to ensure smooth delivery operations.

Ensures timely collection of receivables from clients.

Functional / Technical Competencies: The incumbent must have a solid understanding of sales principles, including account management, relationship building, and sales strategy.

Proficiency in CRM systems is essential for managing client data and tracking sales activities.

The incumbent should have strong organizational and time management skills to handle multiple accounts effectively.

Excellent communication and negotiation skills are required to build client relationships and close sales.

Additionally, analytical skills are needed to interpret sales data and make informed decisions that support business growth.

Good excel and power point knowledge.

Complete knowledge of MS office would be an added advantage.

Good communication and negotiation skills.