Sales Executive
Role Overview
The Modern Trade Sales Executive manages day-to-day commercial and field execution for assigned accounts.
The role is accountable for sales targets, distribution, product availability, visibility, pricing, promotional execution, and corrective actions.
Key Skills for This Role
Full Job Posting
Role overview
The Modern Trade Sales Executive manages day-to-day commercial and field execution for assigned accounts.
The role is accountable for sales targets, distribution, product availability, visibility, pricing, promotional execution, and corrective actions.
Account management and sales delivery
- Manage assigned accounts and deliver monthly, quarterly, and annual sales targets.
- Manage customer, buyer, and store-level relationships; follow up and resolve customer requirements.
- Execute agreements, listings, pricing, promotions, visibility, planograms, and brand initiatives.
Field execution and store standards
- Visit stores and markets to monitor availability, distribution, share of shelf, pricing, visibility, planograms, and promotions.
- Follow up with merchandisers and field teams on execution standards and priorities.
- Close gaps such as out-of-stocks, missing SKUs, pricing issues, distribution gaps, and promotional non-compliance.
Analysis and operational follow-up
- Monitor sales, stock, SKU performance, distribution, and promotional results; identify risks and growth opportunities.
- Maintain timely, accurate trackers, reports, and performance updates; monitor competitor activity and provide market feedback.
- Follow up on LPOs, orders, deliveries, stock issues, GRVs, shortages, claims, and receivables.
- Coordinate with Finance, Supply Chain, Warehouse, and other teams to resolve issues and follow company policies.
Qualifications and experience
- Bachelor's degree in Business Administration, Marketing, Management, or a related field.
- Minimum 2 years of FMCG sales experience; UAE Modern Trade experience is preferred.
- Proven sales-target achievement and strong field execution; valid driving license.
Skills and competencies
- Fluent in English and Arabic.
- Strong communication, customer relationship management, analytical thinking, and problem-solving skills.
- Effective follow-up, ownership, and execution capabilities; motivated, energetic, proactive, and results-driven.
- Proficiency in Microsoft Excel, PowerPoint, and Word.
Key success measures
Sales target achievement; distribution and availability; visibility and planogram compliance; promotional execution.
Order and delivery follow-up; customer relationship effectiveness; reporting accuracy and timeliness; closure of execution gaps.
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