Sales Educator- Nail

Overview

Sales Planning & Target Execution

• Develop and execute yearly, quarterly, monthly, and daily action plans to achieve assigned targets.
• Break down overall and brand-specific targets into clear, account-level plans.
• Ensure monthly achievement of targets for each assigned brand, not only total territory sales.
• Monitor performance regularly and proactively close gaps to target.

Demo-Led Selling & Deal Closure

• Plan, schedule, and execute professional brand demos as a primary selling tool.
• Use demos to:
• Close new doors.
• Introduce new brands or lines into existing accounts.
• Accelerate client decision-making and order placement.
• Own the demo-to-order conversion process.
• Ensure demos translate into confirmed orders and repeat business.
• Demonstrate hands-on technical expertise in products, protocols, and application techniques.

Account Management & Portfolio Growth

• Maintain existing accounts through consistent visits and structured follow-ups.
• Grow accounts by increasing brand depth and portfolio penetration.
• Upsell additional brands, lines, and services within salons.
• Ensure effective selling of the full approved brand portfolio.
• Retain accounts through strong relationships and value-based selling

Collections & Financial Discipline

• Achieve collection targets in line with agreed payment terms.
• Follow up on overdue payments in a timely and professional manner.
• Coordinate with Finance to resolve collection issues when required.
• Maintain clean customer ledgers and minimize outstanding balances.
• Support responsible credit management while preserving client relationships.

New Business Development & Market Expansion

• Convert new doors by brand across existing and newly opened salons.
• Proactively identify and target new salon openings in the territory.
• Secure early brand entry into new salons through demos and presentations.
• Maintain a strong and visible pipeline of prospective clients.
• Ensure maximum and effective coverage of the assigned territory.

Commercial Discipline, Promotions & Liquidation

• Sell strictly within approved price lists, promotions, and commercial frameworks.
• Avoid unnecessary discounting by negotiating value before price.
• Provide clear justification and client rationale when requesting commercial support.
• Actively sell:
• Monthly brand promotions.
• Focus SKUs.
• Liquidation and slow-moving stock.
• Ensure promotional offers are executed in the market, not only communicated.

Brand Knowledge, Market & Competitive Intelligence

• Maintain expert-level technical knowledge of assigned brands.
• Stay fully informed on products, ingredients, protocols, and application techniques.
• Monitor competitor activity, pricing, promotions, and market movements.
• Identify client objections, usage gaps, and market opportunities.
• Share structured insights with supervisors, managers, and brand teams.

Route Planning & Territory Coverage

• Prepare and submit structured monthly route and visit plans.
• Balance time between demos, high-potential accounts, and follow-up visits.
• Achieve ≥90% route plan adherence and adjusted visit targets.
• Prioritize accounts based on potential, risk, and growth opportunity.
• Ensure each visit is productive and focused on selling and opportunity creation.

Cross-Functional Collaboration & Brand Toolbox Execution

• Collaborate closely with:
• Education teams for onboarding and growth support.
• Marketing teams for campaigns, launches, and POSM activation.
• Brand Managers for focus products, priorities, and promotions.
• Fully utilize the brand toolbox, including:
• Commercial frameworks.
• Catalogues and price lists.
• POSM and launch materials.
• Ensure correct execution of brand assets at salon level.

Qualifications

• Certified technical professional (hairdresser / therapist / technician, depending on category).
• Proven ability to conduct professional demos and convert them into sales.
• Strong negotiation, presentation, and relationship-building skills.
• Commercially aware with understanding of pricing, promotions, and credit discipline.
• Organized, proactive, and comfortable working in a target-driven hybrid role.
• 3–7 years of hands-on technical experience, combined with strong sales exposure.