Sales Director
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Key skills for this role
About the Role
The Sales Director will lead the commercial strategy and execution for the armored vehicle division, driving revenue growth across regional and international markets. The role r.
Key Skills for This Role
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Overview
The Sales Director will lead the commercial strategy and execution for the armored vehicle division, driving revenue growth across regional and international markets.
The role requires strong leadership of the Business Development team, active client engagement, and frequent travel to develop and maintain high-value government, military, and private-sector relationships.
Sales Strategy & Growth
- Develop and execute the overall sales strategy for armored vehicles (military, security, VIP transport, cash-in-transit, etc.)
- Identify and penetrate new markets across GCC, Africa, Asia, and other target regions
- Set annual sales targets, forecasts, and regional growth plans
- Monitor market trends, competitor activity, and pricing strategies
Leadership & Team Management
- Lead, mentor, and manage a team of Business Development Managers (BDMs)
- Define KPIs, monitor performance, and ensure achievement of targets
- Build a high-performance sales culture focused on accountability and results
- Support BDMs in key negotiations and strategic accounts
Client Acquisition & Relationship Management
- Build and maintain relationships with government entities, defense procurement agencies, security companies, and private VIP clients
- Lead high-value negotiations and contract closures
- Attend international exhibitions, defense expos, and industry events
- Ensure long-term client satisfaction and repeat business
Travel & Representation
- Travel frequently (regional and international) for client meetings, tenders, exhibitions, and strategic partnerships
- Represent the company at defense and automotive security trade shows
Tendering & Contracts
- Oversee preparation of bids, proposals, and tender submissions
- Coordinate with engineering, production, and compliance teams to meet client specifications
- Ensure compliance with export regulations and defense-related requirements
Coordination & Reporting
- Work closely with production, engineering, finance, and logistics teams to ensure order fulfillment
- Provide regular sales reports and market intelligence to senior leadership
- Support pricing strategy and margin optimization
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