Sales Development Manager
Key Skills for This Role
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Your Mission
As the Sales Development Manager at Propeller, you’ll build, lead, and develop a high-performing SDR team that drives new business pipeline. You’ll set clear goals and operating rhythms, coach the team on outbound and inbound lead engagement, and create a results-driven culture where people can grow into high-impact sales talent.
Your Responsibilities
- Lead and grow a team of Sales Development Representatives, including hiring, onboarding, training, development, and performance management.
- Coach SDRs on prospecting best practices, qualification strategies, objection handling, and effective multi-channel outbound communication.
- Build a culture of accountability, ownership, learning, and momentum — making expectations and success metrics clear.
- Partner with Sales and RevOps to align on KPIs, target accounts, territory coverage, and feedback loops with AEs.
- Use CRM and performance data to identify trends, improve processes, and continuously strengthen team effectiveness.
- Design and iterate on outbound strategies (sequences, messaging, call blocks) and be ready to jump in as an individual contributor when needed.
- Hybrid work. 4 in-office days per week (M–TH) and the option to work 1 day from home.
Requirements
- 2–4+ years of experience in B2B SaaS sales or sales development, with 1–2+ years in a management or team lead role.
- Strong understanding of sales development methodologies, pipeline management, and inbound/outbound workflows.
- Experience working with CRMs (e.g., HubSpot) and sales engagement/data tools.
- Data-oriented approach and a habit of improving systems through testing and iteration. Proof of AI-forward operations on prior sales / SDR teams.
- Collaborative leadership style — willing to lead by example and work alongside the team to hit goals. With that, a willingness to learn Propeller’s technical products.
Benefits
- Fully paid employee United Platinum PPO medical, dental, and vision coverage
- 20 days of paid vacation time per year with no accrual or carryover cap
- 3% non-elective employer contribution to 401(k)
- Employee share options
- Professional development budget and leave
- The opportunity to take part in our mentorship program
- $100 USD monthly telephone and/or internet allowance
- Paid primary & secondary parental leave policies
- $275 USD one time work from home set up budget, and we'll also send you a laptop, monitor, mouse, and keyboard
- The estimated salary range offered for this role is $140,000 - $165,000 (base pay range of $84,000 - $100,000, variable pay range of $56,000 - $65,000). This range is tied to the market for this job in Colorado. Any salary offer extended will be based on skills, knowledge and experience.
About Propeller
Propeller is for everyone, so come as you are. We value all types of experience, skill, and ability. If you don't think you meet all the requirements, but still think this role would be a good fit, we'd love to hear from you.
Diversity makes our team more creative, fun, and effective, so bring your whole self to the application process, and we will too!
If you're interested in what life at Propeller is like, check out our employee-owned Medium blog page!
About Propeller
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