Sales And Marketing Manager

About the Role

Strategy & Leadership

• Develop and own the end-to-end marketing strategy aligned with aggressive business growth targets.
• Build and manage annual marketing budgets with full P&L accountability.
• Lead, mentor, and scale the marketing team as the company grows.
• Translate business objectives into bold, integrated marketing campaigns across all channels.

International Market Expansion

• Spearhead market entry strategies for the UK, Europe, and the Americas.
• Conduct deep competitive and market landscape analysis to identify penetration opportunities.
• Build localised go-to-market (GTM) strategies tailored to regional regulatory, cultural, and consumer nuances.
• Develop and manage distributor, partner, and influencer ecosystems in target markets.
• Identify and exploit untapped channels, niches, and first-mover opportunities before competitors.

Digital & Performance Marketing

• Own performance across SEO, SEM, paid social, email marketing, content marketing, and affiliate channels.
• Drive measurable ROI across all digital touchpoints with a relentless focus on ROAS, CAC, and LTV.
• Lead the development of high-converting landing pages, funnels, and CRO strategies.
• Oversee social media presence and brand voice across all platforms targeting Western audiences.

AI-Powered Marketing

• Leverage AI tools (ChatGPT, Claude, Jasper, Midjourney, Perplexity, and emerging tools) to accelerate content production, competitor research, audience segmentation, and campaign optimisation.
• Build AI-driven workflows to scale marketing output without proportionally scaling headcount.
• Stay at the forefront of AI developments and proactively integrate new capabilities into the marketing function.

Brand & Content

• Own the brand identity, tone of voice, and visual standards globally.
• Commission and oversee the creation of high-quality content assets — video, editorial, UGC, and performance creatives.
• Build thought leadership positioning for the brand in the health and wellness space.

Healthcare & Supplement Sector Expertise

• Apply deep understanding of compliance and regulatory frameworks (MHRA, FDA, EFSA, etc.) in supplement and wellness marketing.
• Craft claims-compliant, conversion-optimised messaging that resonates with health-conscious consumers.
• Leverage knowledge of consumer psychology in the wellness space to drive brand loyalty and repeat purchase.

Analytics & Reporting

• Build and maintain a live marketing dashboard with KPIs across all markets and channels.
• Deliver weekly/monthly performance reports to senior leadership with clear insights and recommendations.
• Use data to make fast, high-quality decisions and course-correct campaigns in real time.