Sales Analyst

Job Purpose

Internal Relationships

• Sales Team

External Relationships

• Clients

Main Responsibilities

• Analyze and interpret sales data to identify key trends, win/ lost patterns, and areas for improvement in sales matrix.
• Develop and maintain sales reports, sales dashboards, and KPIs to track performance and support decision-making.
• Collaborate with sales teams to optimize sales strategies and identify new growth opportunities.
• Conduct market research to support sales forecasting and provide insights into customer behavior.
• Make data-driven recommendations on pricing, product positioning, and promotional strategies.
• Track customer purchasing behavior and identify opportunities for upselling or cross-selling.
• Monitor and analyze competitor activities and industry trends to stay ahead of the competition.
• Assist with the creation of sales presentations and proposals, ensuring data-backed insights are included.
• Partner with the finance team to analyze sales forecasts and actual results, ensuring alignment with company goals.

Individual Quality And Safety Responsibilities

• To comply with STATS and Client quality, safety and environmental management systems and procedures at all times.
• Ensure all accidents/incidents/near misses/hazards are immediately reported and relevant paperwork is completed.

Internal Training Requirements

• Environmental Awareness
• COSHH Awareness
• Manual Handling
• STATS Internal Courses – Basic Level

Qualifications

• Bachelor’s degree in Business, Marketing, Economics, or a related field.
• Strong educational background.
• A minimum of 3-5 years experience.

Experience, Competence, Knowledge

• Proven experience as a Sales Analyst, Data Analyst, or in a similar role.
• Proven track record of improving sales performance
• Proficiency in data analysis tools such as Excel and business intelligence platforms.
• Strong analytical and problem-solving skills with a keen attention to detail.
• Excellent communication skills, able to present complex data to non-technical stakeholders.
• Experience with CRM software and sales forecasting tools is a plus.
• Ability to work effectively with cross-functional teams in a fast-paced environment.

Personal Qualities

• Able to work on own initiative and as part of a team.
• A positive attitude and pleasant manner towards fellow staff members and suppliers.
• Ability to be flexible in working practices.
• Ability to communicate effectively.
• Ability to prioritise workloads.
• Ability to motivate self and others.
• Ability to solve problems efficiently.

Additional Note