Retail Marketing Manager – Perfumes

Job Summary

Key Responsibilities

• Develop and implement retail marketing strategies tailored to perfume and fragrance categories
• Plan and execute in-store campaigns, promotions, and product launches
• Collaborate with sales, merchandising, and visual teams to ensure brand consistency
• Analyze market trends, consumer behavior, and competitor activity to optimize campaigns
• Manage retail marketing budgets and ensure cost-effective execution
• Coordinate with distributors, retailers, and external agencies for campaign rollouts
• Track and report on campaign performance, ROI, and KPIs
• Oversee point-of-sale materials, displays, and brand activation initiatives
• Train retail staff on product knowledge and brand positioning
• ⸻

Key Requirements

• Bachelor’s degree in Marketing, Business, or a related field
• Minimum 5+ years of experience in retail marketing, preferably in perfumes or beauty
• Strong understanding of fragrance market trends and consumer preferences
• Proven track record in executing successful retail campaigns
• Excellent communication, negotiation, and stakeholder management skills
• Strong analytical mindset with the ability to interpret sales data and insights
• Experience managing budgets and working with cross-functional teams
• Ability to thrive in a fast-paced, target-driven environment
• ⸻

Preferred Skills

• Experience with luxury or premium fragrance brands
• Knowledge of visual merchandising and in-store branding
• Familiarity with CRM and marketing analytics tools
• Creativity with a strong eye for detail and branding
• ⸻

What You’ll Do (Day-to-Day)

• Work closely with retail partners to boost in-store sales
• Launch new perfume collections with impactful campaigns
• Monitor store performance and adjust marketing strategies accordingly
• Ensure the brand stands out in competitive retail environments
• **
• Bring creative ideas to life through displays, events, and activations**