Retail Marketing Manager
Role Overview
Hands-on retail marketing manager for Early Learning Centre and The Entertainer across the UAE and Qatar.
The role owns marketing across the store estate and involves regular store and mall-team engagement.
Key Skills for This Role
Full Job Posting
Role overview
Hands-on retail marketing manager for Early Learning Centre and The Entertainer across the UAE and Qatar.
The role owns marketing across the store estate and involves regular store and mall-team engagement.
Location and working pattern
- Based in Dubai, UAE, on-site, with regular store travel across the UAE and periodic travel to Qatar.
- The role is full-time and permanent.
- The working week is 48 hours across six days, with reduced hours during Ramadan in line with UAE Labor Law.
- Evening and weekend work is expected during peak trading, events, and store openings; time off in lieu is by agreement.
Responsibilities
- Own point-of-sale materials from design and production to distribution; plan commercial store windows and annual campaigns for the UAE and Qatar.
- Plan around regional festivals and trading events; manage pop-ups, mall events, and new-store, relocation, and refit launches.
- Develop mall, school, nursery, family-attraction, and complementary-brand partnerships; brief store teams on campaigns.
- Apply brand guidelines and ensure material is culturally appropriate and family-friendly.
- Manage the budget, report monthly return on spend, and review major campaigns.
- Lead and develop the Retail Marketing Executive and work with Buying, Merchandise Planning, Operations, and Store teams.
Requirements
- Bachelor's degree in Marketing, Business, or related subject, or equivalent experience.
- At least 4 years of B2C marketing experience, including 2 years in multi-site retail.
- Experience with promotional calendars, in-store campaigns, point-of-sale and windows, budgets, and return reporting.
- Experience with mall management or landlords on events and activations.
- Strong project management and collaboration skills; excellent written and spoken English.
- Working knowledge of UAE retail trading periods, promotion rules, and permits; proficiency in Microsoft Office, especially Excel and PowerPoint.
- UAE driving license or willingness to obtain one.
Preferred background
- Toy, children's, or family retail; franchised or international brand marketing; pop-up retail; Arabic; Qatar market experience; CIM or equivalent marketing qualification; Adobe Creative Suite or Canva are nice to have.
About the employer
A Liusie General Trading operates Early Learning Centre and The Entertainer across the UAE and Qatar.
The company describes its values as caring, ambitious, and demanding, with an emphasis on customers, communities, high standards, and accountability.
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