Retail Marketing Manager

Early Learning Centre ME

Dubai, UAE

Full-time

Mid-Senior

Onsite

Discovered 6 days ago

Retail marketingPoint-of-sale materials and signageRetail marketing calendar and promotional planningPop-up shops and retail eventsBrand management and brand guidelinesMarketing budget management

Apply

Full Job Posting

Retail marketing and point of sale

Own design, production, and distribution of point-of-sale materials across the estate, working with the Retail Marketing Executive and print suppliers.
Produce seasonal commercial window plans for every store, tied to promotions and purchased ranges.
Ensure stores have correct point-of-sale materials, signage, and window kits before promotions; remove old materials on time.
Brief store teams on campaigns, setup, timing, and customer messaging; visit stores to review execution and report to Area Managers.
Produce catalogues and seasonal brochures to agreed standards and timetables.

Calendar and planning

Build the annual UAE and Qatar retail marketing calendar and keep it at least one month ahead.
Run monthly planning meetings with buying, merchandise planning, and operations to align promotions with stock and store capacity.
Forecast promotional stock needs with merchandise planning and flag shortfalls early.
Plan around Ramadan, Eid, back-to-school, UAE and Qatar National Days, Dubai Shopping Festival, and Christmas.

Events, pop-ups, and store launches

Build a pipeline of pop-up shops with sites, dates, build costs, and staffing agreed in advance.
Develop mall marketing relationships for mall events, school holiday programmes, and seasonal campaigns.
Plan and deliver in-store and in-mall events, demonstrations, and launches with operations.
Manage launch plans for new stores, relocations, and refits, coordinating assets, signage, opening events, and local activity with the Project Manager.
Assess partnership opportunities with schools, nurseries, family attractions, community groups, and complementary brands.

Brand and regional marketing

Protect and build ELC and The Entertainer brands in the UAE and Qatar, applying UK brand guidelines consistently.
Ensure marketing is culturally appropriate for the region and suitable for a family audience.
Own the regional customer-facing tone of voice and ensure store material uses plain English for multilingual teams and customers.
Oversee the Retail Marketing Executive’s digital and social content; grow customer loyalty programmes and data capture.

Strategy, budget, and performance

Develop the regional annual marketing plan and budget and present it to the General Manager for approval.
Manage monthly marketing spend against plan and negotiate with suppliers and agencies.
Measure campaign performance using sales data and store feedback; provide post-campaign reviews and recommendations.
Track and report return on marketing spend monthly.
Obtain promotional permits and approvals through the PRO before applicable campaigns launch.

Team and stakeholders

Recruit, manage, coach, and develop the Retail Marketing Executive.
Coordinate with buying, merchandise planning, area and store managers, project management, and The Entertainer UK marketing and brand teams.
Manage print, signage, pop-up fixture, event, and agency suppliers.
Attend the monthly management review and report on the marketing plan.

Requirements

The role owns regional marketing plans, budgets, retail campaigns, and performance reporting.
The role manages, coaches, and develops the Retail Marketing Executive.
The role works with buying, merchandise planning, operations, area and store managers, project management, group marketing teams, suppliers, and agencies.
The role requires regular store visits to check execution standards.

Apply for this job in 1 click

Skip the repetitive application forms

Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.

Trusted by over 500,000 job seekers on Base Career

Start Free Today

More jobs at Early Learning Centre ME

Buyer

, UAE

MidFull-time

The Buyer will build and manage profitable product ranges for ELC and The Entertainer across the UAE and Qatar. The role spans range planning, sourcing, supplier negotiation, pricing, stock and budget management, and pro

Discovered 6 days agoView →

Project Manager

, UAE

ManagerFull-time

Early Learning Centre seeks a Project Manager to deliver new stores, refits, relocations, and minor works from design through opening and handover. The role requires coordinating contractors, budgets, approvals, site del

Discovered 6 days agoView →