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Retail Area Manager GCC FPS

PUMA Group
Dubai, UAE
Full-time
Mid-Senior
Onsite
Discovered 2 weeks ago
Multi-store retail managementRetail sales and profitability managementBusiness planning and performance managementRetail KPI and expense controlCustomer experience and service metricsVisual merchandising

Full Job Posting

Role overview

Lead and grow a portfolio of stores within a defined area, driving sustainable sales growth, profitability, and brand consistency.

Translate retail strategy into multi-store execution and consistent business performance and consumer experience.

Commercial and customer performance

  • Achieve or exceed area sales, KPI, and profitability targets through business planning, performance management, and expense control.
  • Analyze performance, customer insights, market trends, and competitor activity to identify opportunities and mitigate risks.
  • Develop area business plans for revenue growth and market share.
  • Monitor customer feedback, NPS, and service metrics; improve consumer experience, loyalty, repeat visits, and brand advocacy.
  • Execute visual merchandising, seasonal campaigns, product presentation, assortments, promotions, and brand events effectively.

Store and people leadership

  • Recruit, develop, coach, and retain high-performing Store Managers; conduct performance management, appraisals, coaching, and development planning.
  • Visit each store at least monthly, with additional visits as business needs require.
  • Ensure training is completed and applied; foster accountability, engagement, inclusion, and continuous improvement.
  • Control payroll and expenses; oversee loss prevention, inventory, stock accuracy, and shrinkage.
  • Ensure compliance with company policies, operational standards, legal requirements, and health and safety obligations.
  • Support new store openings, closures, retail initiatives, and business transformation; report performance and share market insights with regional stakeholders.

Working hours and travel

  • Visit all stores within the assigned area at least once per month.
  • Flexibility to work evenings, weekends, and public holidays is required when operational needs arise.

Qualifications

  • Four to five years of management experience in a focused, customer-service-oriented retail environment, with a results-driven track record.
  • Apparel or footwear retail experience is preferred.
  • Strong interpersonal, communication, motivational, organizational, and time management skills.
  • Commercial acumen, effective leadership, and an inclination toward innovation and change.
  • PC skills and knowledge of MS Office, Outlook, and the internet.

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