Research Manager
Role Overview
Lead a strategically important continuous brand tracker and a wider portfolio of research within the Marketing Effectiveness, Analytics and Brand Performance team.
Research insight will inform how the brand and communications perform, customer and member impact, and future business decisions.
A key tracker metric is reported to the Executive Committee and Board, requiring accuracy, methodological integrity and confidence in the data.
Key Skills for This Role
Full Job Posting
Role overview
Lead a strategically important continuous brand tracker and a wider portfolio of research within the Marketing Effectiveness, Analytics and Brand Performance team.
Research insight will inform how the brand and communications perform, customer and member impact, and future business decisions.
A key tracker metric is reported to the Executive Committee and Board, requiring accuracy, methodological integrity and confidence in the data.
What you'll do
- Own and improve the brand tracker, overseeing research design, sampling, questionnaire development, fieldwork, data quality, analysis and reporting.
- Select and deliver appropriate qualitative and quantitative research methods for each business question.
- Manage project governance, risks, budgets and controls across concurrent priorities.
- Build stakeholder relationships and help turn research into action; lead agency and supplier relationships.
- Line manage and develop a junior colleague through objectives, guidance and feedback.
About you
- Strong knowledge of qualitative and quantitative methods, including sampling design, questionnaire development and analysis.
- Ability to design and deliver research that answers business and customer insight questions.
- Project management experience covering governance, risk, budget control and prioritisation.
- Stakeholder management skills and productive relationships with agencies, suppliers and business partners.
- Experience with continuous tracking research programmes and complex data interpretation.
- Strong communication and presentation skills, including presenting to senior stakeholders.
- Ability to coach, develop or line manage colleagues.
Location and working pattern
- Hybrid working is offered, with at least two days per week in the Swindon or London office; part-time colleagues spend 40% of working time at an office.
Benefits
- The posting lists employee benefits including 25 days of holiday, pro rata, and private medical insurance.
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