Research and Strategy Analyst, UAE Expo Office

Overview

Pavilion’s Strategy & Narrative Team,

(bilingual Arabic and English)

Strategic Support

• Ensure consistency in delivering UAE Expo Office ambitions and strategic pillars across all phases of the UAE’s Expo participations.
• Synthesize research findings into evolving strategy frameworks to support the strategic infrastructure of the UAE Expo Office and shape the UAE’s participation in Expos.
• Support the strategic direction and advisory efforts using pre-existing strategy frameworks at SHF.
• Collaborate cross-functionally to translate strategic priorities into relevant workstreams such as content and guest experience, communications, operations, and programming.
• Stay informed and up to date on global trends (social, political, cultural, economic, etc.) that may influence Expo Office strategic planning and the UAE’s positioning at Expos.
• Draft internal briefing materials, strategic memos, and presentations to communicate evolving strategy and provide recommendations and insights to senior leadership and internal and external stakeholders.
• Contribute to the design and facilitation of strategy workshops and collaborative working sessions to align teams around shared goals and strategic priorities for the Expo.

Research & Analysis

• Gather and analyze data to support strategy reports and produce presentations and content frameworks.
• Assist in developing briefing documents, profiles, strategic reports, and stakeholder presentations aligned with UAE Pavilion themes and Expo Office objectives.
• Track and benchmark developments in global exhibition practices and international public and cultural diplomacy efforts.
• Support the synthesis of complex information into accessible formats for internal and external audiences, including the visualization of key data points through qualitative and quantitative analysis.
• Interpret and apply the SHF Methodology (internal framing method) across various research scopes including thematic, geopolitical, and cultural research areas, considering multiple perspectives to generate strategic insights.
• Conduct in-depth primary and secondary research related to UAE culture, history, social demographics, global trends, diplomacy, and international relations.

Narrative & Content Development

• Assist in shaping curatorial narratives and exhibition concepts for the UAE Pavilion.
• Support the curation of content for guest experience exhibitions, immersive multimedia installations, programming initiatives, and stakeholder engagement, including drafting and revising written content.
• Contribute to drafting exhibition labels, wall texts, object descriptions, multimedia text, and curating auditory and visual content.
• Collect and annotate archival materials, oral histories, and visual assets relevant to Pavilion content development.
• Participate in collaborative brainstorming sessions to contribute ideas related to content development, narrative frameworks, naming and titles, and strategic approaches.
• Support the refinement of bilingual content
• (Arabic and English)
• including tone alignment, terminology review, and ensuring cultural nuance.

Administrative Coordination

• Coordinate with designers, researchers, partners, and external collaborators to ensure the timely delivery of content and project milestones.
• Assist in preparing presentations, briefing materials, and stakeholder decks.
• Support correspondence with cultural institutions, researchers, artists, and collaborators, including drafting emails, following up on deliverables, and maintaining project communication.
• Maintain version control and organize research materials, citations, documentation, and content across teams.