Regional Sales Specialist - Paper Food Packaging Machines - Saudi Arabia

Client Overview

Job Role

Key Responsibilities

• Execute localized digital and offline marketing campaigns targeting the industrial and manufacturing sectors.
• Manage regional social media channels, website content updates, SEO optimization, and email marketing activities.
• Develop localized B2B marketing materials including brochures, technical presentations, videos, graphics, and case studies.
• Support planning and execution of industrial exhibitions, trade shows, technical seminars, and distributor events.
• Coordinate closely with regional sales teams and headquarters to align branding and campaign strategies.
• Monitor campaign performance metrics and prepare analytical reports with optimization recommendations.
• Maintain consistency of brand identity across all marketing channels.
• Conduct market research on competitors, customer trends, and industrial market developments.

Requirements

• Bachelor's Degree in Marketing, Communications, Digital Media, Business, or related fields.
• Minimum 3–5 years of experience in Digital Marketing, Brand Management, B2B Marketing, or Commercial Marketing roles.
• Prior experience within the paper cup machinery, paper container machinery, paper food packaging machinery, or related paper converting equipment industry is required.
• Strong understanding of the paper cup manufacturing industry, paper food packaging production processes, and related industrial equipment markets.
• Proven experience developing marketing strategies and campaigns targeting manufacturers, distributors, converters, or industrial customers within the paper packaging sector.
• Strong capability in multimedia content creation, including video editing, graphic design, presentations, product catalogs, and technical marketing materials.
• Good understanding of SEO, CMS platforms, email marketing systems, digital advertising, and social media management tools.
• Strong analytical mindset with the ability to evaluate marketing performance, campaign effectiveness, lead generation activities, and ROI metrics.
• Able to manage multiple projects simultaneously in a fast-paced and results-driven business environment.
• Strong communication, presentation, content development, and stakeholder management skills.
• Professional fluency in English is mandatory.
• Mandarin proficiency would be considered a strong advantage for cross-border communication and collaboration with international stakeholders.

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