Regional Sales Manager - Pumps

Overview

General Summary

Responsibilities

Principal Duties And Responsibilities

• Sell and promote Celeros Flow Technology (CFT) assigned products, packages, spare parts, and services across both Original Equipment (OE) and Aftermarket (AM) portfolios within the assigned territories, either directly to customers or through approved local agents and distributors where applicable.
• Identify, appoint, and manage local agents and distributors in accordance with CFT policies. Ensure all due diligence documentation is completed and approved by the Legal Department prior to engagement.
• Provide ongoing technical, commercial, and strategic support including training, joint customer visits, performance KPI definition, monitoring, feedback, and escalation as required.
• Demonstrate strong technical and commercial expertise across assigned product lines and relevant industry segments, maintaining a high level of product and application knowledge.
• Develop, maintain, and expand relationships with existing and prospective customers, establishing strong engagement with key decision-makers and influencers.
• Proactively communicate with customers to generate leads, develop OE project opportunities, and grow AM business including spares, services, upgrades, and rerates.
• Assess customer operational and project requirements, both current and future, and recommend appropriate CFT products, solutions, and lifecycle services, including alternative technical solutions where applicable.
• Follow up with customers to ensure CFT products and services meet expectations and performance requirements throughout the equipment lifecycle.
• Investigate customer complaints, coordinate corrective actions, and troubleshoot technical or commercial issues in collaboration with internal teams.
• Interface directly with customers through meetings, site visits, and technical discussions to understand requirements, support project development, obtain order commitments, finalize designs, and resolve concerns.
• Collaborate closely with Regional Sales Managers and internal stakeholders to share market intelligence, opportunities, and best practices.
• Coordinate with Field Service Engineers and Service teams to develop and secure maintenance contracts and long-term service agreements.
• Manage customer RFQs by reviewing scope, completing OES forms, securing internal approvals, and communicating quotation intent to customers. Ensure all opportunities are accurately recorded and maintained in CRM or equivalent systems.
• In close coordination with Application Engineering and Product Management teams, review and interpret customer enquiries, specifications, datasheets, P&IDs, and project documentation. Support product selection, sizing, and technical clarification to develop compliant and competitive proposals.
• Secure approval to quote and to accept orders in line with the Company’s established approval matrix, including for high-value opportunities and orders with exceptional commercial or contractual terms.
• Coordinate technical and commercial reviews of quotations with customers and support negotiations to achieve successful order closure.
• Organize and drive bid and contract preparation activities in compliance with Company policies and customer requirements.
• Coordinate with Finance and Accounts teams to monitor customer credit status, payment terms, and any account-related risks.
• Actively participate in order handover meetings with Manufacturing, Project Management, and Supply Chain teams, ensuring clear communication of all technical, commercial, and project-specific requirements.
• In collaboration with the Line Manager / Regional Director, assess market potential within assigned territories and develop actionable strategies to maximize OE and AM growth and achieve business targets.
• Execute agreed sales and business development action plans and continuously identify innovative approaches to increase market share and revenue.
• Monitor market trends, customer developments, and competitor activities, and report insights, risks, and opportunities to management with recommended actions.
• Prepare and submit accurate weekly and monthly sales reports, forecasts, customer visit reports, and pipeline updates, highlighting deviations from budget and corrective actions.
• Prepare and deliver commercial, technical, and strategic presentations to internal and external stakeholders.
• Represent CFT at trade shows, exhibitions, seminars, and customer events, either directly or in collaboration with local agents and distributors.
• Conduct all activities in alignment with Celeros Flow Technology values, policies, and procedures, ensuring full compliance with legal, ethical, and regulatory standards.

Knowledge, Skills And Abilities

• Thinks both creatively and commercially; has in-depth engineering knowledge to identify technical risks, solve problems and provide solutions but also has in-depth commercial knowledge to identify risks within contracts.
• Analyses and interprets common scientific and technical journals, financial reports, and legal documents.
• Must be able to define the problem, assess the risks, and develop recommendations for action plans. Furthermore, must be able to execute the action plan, focus and guide others to accomplish the plan and drive change where necessary.
• Encourages others to seek opportunities for different and innovative approaches to addressing problems and opportunities; facilitates the implementation and acceptance of change within the workplace.
• Displays exceptional attention to detail and accuracy, even when handling multiple demands and has a proven track record of meeting high performance standards.
• Responds professionally to all inquiries and complaints and remains calm and composed when under pressure.
• Communicates effectively, effortlessly tailoring the approach to the audience and the level of technical competence.
• Possesses the ability to prepare and deliver both sales and technical presentations and to train and transfer technical knowledge to internal and external stakeholders.
• Clearly and succinctly conveying information and ideas to individuals and groups in a variety of situations; communicating in a focused and compelling way that drives others’ thoughts and actions. Engages the audience and helps them understand and retain the message.
• Uses appropriate interpersonal styles and techniques to gain acceptance of ideas and plans; modifying one’s own behaviour to accommodate tasks, situations, and individuals involved.
• Exhibits confidence with negotiations and possesses the power to influence.
• Is well organized, structured and methodical.
• Is self-motivated, works independently with little supervision, positively establishes relationships across multiple locations and copes well with working remotely from the team and other departments.
• Is an effective team player (committed, reliable, responsible, flexible, helpful, supportive, active listener / communicator).
• Communicates fluently (verbal and written) in English - essential, in Arabic – advantageous
• Possesses a valid Driving Licence converted for use in the Middle East – essential

Education And Experience

• Degree in an Engineering discipline (Mechanical, Chemical, Manufacturing, Production, Fluid Power Technology) and three years customer facing related experience.
• Five years’ experience in the oil & gas / power & energy market – essential
• Relevant experience of Centrifugal Pumps, API 610, 614, 682 International Standards and major Pump end user’s within the middle east region essential
• Strong knowledge of Microsoft packages including Word, Excel, PowerPoint and Project.

Physical Demands

• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• Required daily to stand, sit, walk, talk, hear, and see (specific close vision abilities are required to perform computer work)
• Required occasionally to stoop, kneel, crouch and crawl
• Required daily to use hands and fingers and arms to reach (to operate a computer and telephone)
• Required occasionally to lift and/or move objects that are light to moderate
• Required occasionally to travel (usually by air or road so may be required to sit for extended periods)

Working Conditions

• The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• Ability to work with moderate noise (i.e. business office with computers, phone, and printers, etc.)
• Ability to work in an open planned office / individual office
• Ability to sit at a computer terminal for extended periods
• Ability to sit in a car or on a plane for extended periods

Disclaimer

Celeros Flow Technology Values

Integrity

Speed

Accountability

Partnership

Excellence

Quality