Regional Sales Manager – FMCG (Foodservice Channel)
Skills
About This Role
Overview
Regional Sales Manager – FMCG (Foodservice) \| Western Region (KSA)
We’re hiring a Regional Sales Manager to lead and scale our FMCG Foodservice business across Saudi Arabia’s Western Region.
This role is based in Jeddah and is for someone who knows the market: how decisions get made, how distributors really operate, and how to win with HORECA, QSR, catering, wholesale and institutional customers across Jeddah / Makkah / Madinah / Taif and surrounding areas.
You’ll manage a team of Key Account Managers and Sales Supervisors, own the regional commercial plan, and drive disciplined execution through clear KPIs, coaching, mentoring, and strong account management.
Key Responsibilities
- Own Western Region Foodservice sales performance: revenue, volume, margin, trade spend and collections
- Lead and develop KAMs and Sales Supervisors through coaching, mentoring, field accompaniment, and performance management
- Build and execute account plans and Joint Business Plans (JBPs) for strategic customers (QSR, hotels, catering, distributors, wholesalers)
- Drive listings, assortment, menu penetration, promotional execution, and contract negotiations across key accounts
- Manage distributor performance and route-to-market: coverage, call compliance, incentives, execution standards, and SLA/service levels
- Run a tight KPI cadence: weekly scorecards, pipeline reviews, forecasting, CRM hygiene, and territory performance reviews
- Partner with Supply Chain and Customer Service to improve availability, reduce OOS, and protect service levels (OTIF)
- Lead pricing and commercial governance: trade terms, discounting discipline, gross-to-net, ROI on promotions/activations
- Monitor competitors, pricing, and channel trends in the Western Region; translate insights into action plans
- Ensure best-in-class execution across the channel: visibility, POSM, activations, sampling, and seasonal peaks (Ramadan, Hajj/Umrah, summer)
Must-Have Experience (Western Region focus)
- Based in Jeddah (or willing to relocate) with proven Saudi Arabia / Western Region FMCG Foodservice experience
- Strong track record selling into Foodservice: HORECA, QSR, catering, wholesale, and institutional accounts
- Proven sales leadership experience managing KAMs and Sales Supervisors (coaching, mentoring, KPI setting, performance improvement plans)
- Strong distributor management capability in KSA (coverage, compliance, incentives, execution)
- Commercial strength: negotiation, pricing, trade terms, margin management, trade spend control, and collections/DSO
- Strong forecasting and planning discipline (S&OP inputs, demand planning alignment, pipeline management)
- Comfortable with CRM and structured reporting (dashboards, weekly cadence, performance reviews)
- Arabic and English communication skills preferred (depending on customer base)
- What you’ll be measured on (keywords that matter)
- Revenue growth, volume growth, gross margin, net sales
- Distribution, availability, OOS reduction, OTIF/service levels
- Call coverage, strike rate, hit rate, conversion, pipeline value
- JBP delivery, promo ROI, execution compliance
- Collections, DSO, credit discipline
- Team capability: coaching hours, field days, performance vs KPIs
Your resume, rewritten
for this exact role.
Sign up free — Base Career tailors your CV to this job description in 60 seconds.
01 / 05
Resume Tailored to This Job
Your keywords, structure, and story — rewritten to match this exact role and pass ATS filters.
Free · No card · 60 seconds
02 / 05
Cover Letter for This Role, Done
Job-specific cover letters written in Gulf professional tone — ready in seconds, not hours.
Free · No card · 60 seconds
03 / 05
See How Well You Fit This Role
AI match score with clear reasons — know your fit before investing time in the application.
Free · No card · 60 seconds
04 / 05
Apply in One Click
Autofill any application form on Workday, LinkedIn, Bayt, Greenhouse — with your tailored content.
Free · No card · 60 seconds
05 / 05
Track It. Follow Up at the Right Time.
Visual pipeline for every application with AI-timed follow-up reminders so nothing slips.
Free · No card · 60 seconds
Similar Jobs
Regional Sales Manager
MEPICO · Jeddah
Experience: (+5 years) in Sales Management (Plastic, or Packaging sector experienced). Key Responsibilities: Leading the sales team. Account Management & Market Analysis. Developing strategic sales plans. Increasing
Skills
1 weeks ago
Apply Now↗Apply Now ↗Regional Sales Manager KSA
Quectel · Riyadh
Quectel is a global IoT solutions provider dedicated to accelerating IoT innovation. With over 4,000 professionals worldwide, we lead the way in wireless IOT products. Our commitment to advancing IoT technologies is evid
Skills
1 weeks ago
Apply Now↗Apply Now ↗Regional Sales Director - KSA
Salesforce · Riyadh
To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job Category Sales Job Details About Salesforce Salesforce is the #1 AI
Skills
1 weeks ago
Apply Now↗Apply Now ↗Regional Sales Manager, IAM
Thales · Riyadh
Location: Riyadh, Saudi Arabia Thales people architect identity management and data protection solutions at the heart of digital security. Business and governments rely on us to bring trust to the billons of digital inte
Skills
2 weeks ago
Apply Now↗Apply Now ↗Regional Sales Manager
Trimble Inc. · Riyadh
Drive Growth as our CCFS MEA Regional Sales Manager! Are you a strategic sales leader passionate about building world-class distribution networks? Trimble is looking for a dynamic Regional Sales Manager to lead our Civil
Skills
2 weeks ago
Apply Now↗Apply Now ↗Regional Sales Manager
OPSWAT · Riyadh
OPSWAT, a global leader in IT, OT, and ICS critical infrastructure cybersecurity, delivers an end-to-end platform that gives public and private sector organizations and enterprises the critical advantage needed to protec
Skills
2 weeks ago
Apply Now↗Apply Now ↗Regional Sales Manager
OPSWAT · الرياض
OPSWAT, a global leader in IT, OT, and ICS critical infrastructure cybersecurity, delivers an end-to-end platform that gives public and private sector organizations and enterprises the critical advantage needed to protec
Skills
2 weeks ago
Apply Now↗Apply Now ↗Regional Sales Manager
Palo Alto Networks · Riyadh
Our Mission At Palo Alto Networks®, we’re united by a shared mission—to protect our digital way of life. We thrive at the intersection of innovation and impact, solving real-world problems with cutting-edge technology an
Skills
2 weeks ago
Apply Now↗Apply Now ↗Regional Sales Manager
Palo Alto Networks · Riyadh
Our Mission At Palo Alto Networks®, we’re united by a shared mission—to protect our digital way of life. We thrive at the intersection of innovation and impact, solving real-world problems with cutting-edge technology an
Skills
2 weeks ago
Apply Now↗Apply Now ↗2.2K+
Cover Letters & Follow-ups
1.8K+
Resumes Tailored
190.5K+
Jobs Tracked
Trusted by professionals at
Stop applying blindly.
Start getting hired.
Base Career automates the hardest parts of job searching — apply smarter, not harder.
AI Resume in 60s
Your resume rewritten for this exact role using the job description as the brief.
ATS-Optimized
Get past automated screening filters with the right keywords matched to each job.
Application Tracker
Track every job, follow-up, and interview in one visual kanban board.
Free plan · No credit card required