Regional Public Relations Event Manager

About Us

About This Role

Responsibilities

• Lead and manage regional PR, media, influencer, and content creators’ collaborations campaigns across Middle East markets to strengthen brand awareness and market influence.
• Develop and execute regional brand and product-level PR communication strategies, including press releases, media announcements, product news, and corporate communication.
• Plan and manage regional media collaborations, media test drives, product reviews, interviews, and media engagement activities to maximize positive media exposure and coverage.
• Build, maintain, and strengthen relationships with regional automotive media, lifestyle media, influencer, content creators, and key industry stakeholders across all markets.
• Monitor and analyze regional and market-level Share of Voice (SOV), media performance, and competitors’ activities, developing improvement strategies and action plans to strengthen Geely market presence.
• Develop monthly regional PR calendars, media topics, and communication plans, coordinating closely with markets and media partners to ensure continuous media exposure.
• Lead backlinks building initiatives through online media channels and digital PR collaborations to support Geely websites SEO performance and improve organic search rankings across regional markets.
• Plan and execute regional events including new model launches, regional media conferences, media test drives, exhibitions, and major brand activation.
• Lead regional sponsorship, strategic partnerships, and co-branding initiatives to enhance brand visibility and customer engagement opportunities.
• Plan and manage regional customer events, customer engagement initiatives, and customer operation activities to strengthen customer loyalty, brand experience, and community engagement.
• Collaborate closely with regional teams, distributors, regional PR agency, and media partners to ensure smooth execution and alignment of all PR, media, and events activities across the region.

Qualifications & Experience

• 5+ years of experience in PR, events, or brand marketing, preferably within the automotive industry.
• Proven track record in planning and executing regional-scale events including media conferences, auto shows, product launches, media test drives, and brand activations.
• Bachelor’s degree in Marketing, Public Relations, Business Administration, Communications, or a related field.
• Strong understanding of GCC market dynamics, media landscape, consumer behavior, and regional cultural differences.
• Strong network and experience working with regional media, influencer, content creators, agencies, and external partners.
• Excellent communication, presentation, and interpersonal skills, with the ability to work effectively with cross-functional and multicultural teams.
• Strong strategic thinking and analytical skills, with the ability to evaluate PR performance, media impact, Share of Voice (SOV), and campaign ROI.
• Ability to manage multiple projects simultaneously and work efficiently under tight timelines and fast-paced environments.
• Fluent English is required; Arabic language is a strong advantage.

Work Environment

• :
• Dubai-office based role.
• Occasional travel for industry events or company meetings may be required.