Regional Marketing Manager
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About the Role
In this role, you will be handling the overall marketing strategy, budgets and objectives and be expected to execute in a fast paced environment. We are looking for someone with a 360 overview of marketing, including: retail marketing, digital marketing, CRM and social media experience.
Key Skills for This Role
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Job Summary
In this role, you will be handling the overall marketing strategy, budgets and objectives and be expected to execute in a fast paced environment.
We are looking for someone with a 360 overview of marketing, including: retail marketing, digital marketing, CRM and social media experience.
We are currently recruiting for a strategic Regional Marketing Manager for our luxury jewelry and accessories brand Swarovski.
We are looking for someone with regional middle east experience and an excellent understanding of the fashion/beauty industry from a 360 marketing point of view.
What you will do
- Oversee digital marketing strategy including SEO/SEM
- Oversee CRM project
- Define and implement the regional marketing strategy by market/store: ensuring all communication objectives are clearly and effectively linked back into the brand objectives (Digital, Direct Marketing, Media, and PR).
- Cover UAE, Kuwait, Qatar and KSA regions including direct liaison with the brand locally
- Work with local marketeers in other regions making sure strategy is implemented to brand guidelines
- Oversee all offline events in-store and activations out of the store
- Challenge creative agency to the highest standards of communication.
- Animate the brand, media, and digital agency and identify key opportunities for brand awareness.
- Coordinate the relationships between the Brand’s headquarters and Retail marketing.
- Use marketing KPIS to set realistic but stretching targets for the team, brand and activities and suggest optimisation on actions and tools.
- What you need to succeed in this role…
- Minimum 7 years of relevant experience
- University Degree in Business or Marketing
- Excellent knowledge of the industry and ME Region
- Excellent English and Arabic are required
- Marketing experience with global brands in FMCG, Fashion, Beauty, ideally for multiple networks and multiple markets
- An entrepreneur mindset, someone who can be fully accountable for deliverables
- Enjoy a fast-paced environment/flexibility is key
- Ability to coach and deal with regional teams
- Ability to cope in highly stressful situations
- **Company:** Pink Neon Advertising
- **Employment Type:** Full Time
- **Experience:** 7 Years
- **Job Type:** Design
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