Regional Marketing Director

Position

**Regional Marketing Strateg** y

• Adapt global brand strategies to regional markets by incorporating local consumer insights, competitive dynamics, and cultural specificities
• Define go -to-market approaches for the region including channel priorities, retail strategies, and media mix to optimize reach and effectiveness
• Develop marketing plans aligned with regional commercial objectives, product availability, and budget constraints while respecting global brand guidelines
• **Campaign Execution and Localization*** Lead campaign implementation across regional markets by coordinating asset localization, media planning, and activation calendars with local teams
• Oversee brand positioning consistency while ensuring campaigns resonate with local
• consumers through appropriate messaging, imagery, and channel selection
• Manage regional activations including events, retail programs, and partnerships that create brand visibility and drive consumer engagement
• **Team Leadership and Coordination*** Build and develop regional marketing teams with capabilities needed to execute strategies effectively and adapt to evolving market conditions
• Provide direction to local marketing managers and specialists through clear objectives, regular guidance, and performance feedback
• Foster collaboration across markets within the region to share best practices, leverage scale opportunities, and optimize resource utilization
• **Budget and Performance Management*** Prepare regional marketing budgets and allocate resources across markets based on growth potential, strategic priorities, and commercial objectives
• Monitor KPIs including sales performance, brand awareness, and campaign effectiveness to assess regional results and identify improvement areas
• Track budget utilization across markets to ensure financial discipline and reallocate resources when circumstances require adjustments
• **Cross-Functional Partnership*** Coordinate with regional retail, sales, and operations teams to align marketing initiatives with commercial calendars and inventory plans
• Partner with global brand teams to provide market feedback, validate campaign concepts, and ensure regional needs inform central strategy
• Manage relationships with local agencies, media partners, and vendors to ensure quality execution and cost-effectiveness
• **Vision & Brand Stewardship*** Set and evolve the Maison’s global visual merchandising strategy in alignment with creative direction and business priorities.
• Define standards, guidelines, and governance frameworks to ensure brand consistency, innovation, and excellence at every touchpoint.
• Partner with creative studios, marketing, and store design to translate inspiration into actionable, scalable solutions worldwide.
• **Global Execution & Operational Excellence*** Oversee the deployment of visual merchandising campaigns, launches, and events across all geographies and formats.
• Establish KPIs and performance analytics to measure, communicate, and enhance the impact of visual initiatives on business results.
• Lead the governance of merchandising guidelines, display implementation, and continuous improvement processes.
• ***PARFUMS CHRISTIAN DIOR***

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