MEA Regional Marketing Manager
Skills
About This Role
Overview
As the
***EMEA Marketing team***
, we currently have a strong base of regional marketers with in-depth market knowledge, primarily specializing in acquisition.
We’re looking for a growth-minded and self-driven Regional Marketing Manager for MEA to penetrate key markets and drive growth in previously underserved countries.
In this role, we’re looking for someone to own Marketing’s contribution to growth, business partnering with regional Sales teams to drive penetration in Mid-Market and Enterprise customers.
You’ll collaborate cross-functionally with teams to create effective full-funnel campaigns to generate prospects, stimulate customer usage, measure success, and share your findings.
You’ll be customer-obsessed and work tirelessly to understand our prospect base, decision-maker and influencer personas, and the regional channels to leverage in order to influence them.
Reporting to the Head of EMEA Marketing, this is a new role within a highly motivated team, and we’re looking for someone to join us on our growth journey.
You’ll have the opportunity to engage across the full marketing mix, from LinkedIn to events, email campaigns, dedicated content, and much more.
It’s yours to define.
What You’ll Do
- Maximize existing partnerships within the region, with programs such as Wusool in the Kingdom of Saudi Arabia.
- Leverage owned, paid, and earned media to drive Marketing performance across the region, with the ultimate goal of delivering quality leads to specialized Sales teams.
- Business partner with regional Sales teams, aligning commercial priorities and developing supporting quarterly Marketing plans to achieve targets.
- Define, develop, execute, and measure regional campaigns to drive acquisition, awareness, and adoption of MB Services solutions.
- Work cross-functionally to develop compelling regional content supporting KPIs.
- Proactively research trends and new topics that may be of interest to target personas, socializing recommendations and gathering regional feedback.
- Act as a brand guardian, evangelizing MB Services and driving consistency in regional messaging.
Basic Qualifications
- Fluent in English and Arabic; other European languages are an advantage.
- Minimum 7+ years of B2C and/or B2B customer marketing experience.
- Proven track record of delivering effective campaigns into high-value customer bases.
- Strong CRM and wider marketing channel knowledge including, but not limited to, email marketing, LinkedIn, webinars, and content marketing.
- Structured problem solver with strong project management skills, attention to detail, and an analytical mindset.
- Strong stakeholder management and communication skills.
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